Malaysia’s ASTRO Goes On-Demand

19 Oct, 2015 – Malaysian pay-TV operator Astro have launched a new OD (on demand) offering.

OD is available to Astro customers through an Internet-connected Personal Video Recorder (PVR) at home, or via Astro on the Go (AOTG) on a smartphone, laptop or tablet, with options to suit different needs and every budget. Non-Astro customers can also enjoy our OD content via AOTG.

Dato’ Rohana Rozhan, Chief Executive Officer of Astro said, “Malaysians are sophisticated consumers, increasingly online and connected, increasingly plugged into the digital grid, increasingly watching content outside the home, online and offline. Today we see a rising demand for Video on Demand services. OD is our new complementary way of consuming content, at home or on the go.”

Read more at Content+Technology

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