7 Dec, 2015 – Feeln, a subscription video streaming service from Hallmark Cards, is now streaming its curated collection of hit Hollywood feature films, the exclusive Hallmark Hall of Fame library and Feeln-originals including their latest series, Breaking Bread with Brooke Burke, to Amazon streaming devices including Amazon Fire TV and Fire TV Stick, and select Fire tablets including the new Fire HD 10, Fire HD 8 and Fire. Feeln chose Ooyala, a Telstra subsidiary and a leading innovator in premium video publishing, analytics and monetization, as a key partner to power their experience across devices, seeing impressive growth and viewership on iOS and Android, and now expanding to the Amazon device family.
With Ooyala, Feeln has been able to broaden their reach to an array of new devices that continue to attract a burgeoning digital boomer audience. And, with in-depth analytics and insights empowered by Ooyala IQ, its analytics platform, Feeln is better able to understand how their audience is engaging with content, on what screens, where, what time and more. This allows them to make better business decisions about current distribution strategy as well as future content-licensing or production decisions.
Read more at Advanced Television