9 Dec, 2015 -India’s English movie market is dead! Long live India’s English movie market.
Star India’s exclusive deal to acquire premium content from Time Warner’s HBO is another indicator that Hollywood movies are becoming increasingly niche and premium-oriented in India.
Today, India’s English movie channel market represents less than US$120 million in revenues, according to Media Partners Asia (MPA). That’s only 3% of the US$4 billion that pay-TV channels generate in the country, including advertising and subscription.
Read more at Media Business Asia