Singapore, 17 May 2016 – StarHub TV and MyChinaChannel (MCC) today jointly announced the launch of a dedicated Mandarin edutainment channel for kids aged three to 12. Called MaxToon “满满通” (StarHub TV Channel 322), the channel is the first of its kind to be launched in Singapore and offers high definition, quality kid’s programming. MaxToon’s programming, which comprises a healthy mix of cartoons and live action, aims to entertain and educate curious young minds through engaging storytelling.
In addition to offering carefully curated content from China, MaxToon—which is owned and distributed by local media company, MCC—will also develop locally-produced content to cater to the needs of Singaporean audiences. The content will emphasize the importance of character development and values such as kindness and care for others. Young viewers can look forward to catching MaxToon from 6am to 12 midnight, with four hours of fresh content everyday. There will be Chinese subtitles made available for selected programmes.
Come June, a brand new variety talk show called Kids’ Talk （“童言无际”）, will be the first locally produced programme to debut on MaxToon. In Kids’ Talk, the host will engage its young guests on various topics of the day. Through the eyes of these innocent, young minds, viewers will be able to enter the children’s world—as these young guests assume different roles such as a parent, a Member of Parliament, or as themselves—and give their interpretations and perspectives on the topics.
At launch, young viewers can look forward to watching Panda’s Paradise （“霹霹乐翻天”）, a story that tells of four friends who overcome all odds to remain fast friends despite having their own unique personalities; Xiao Kang Kang （“小康康”）, which explores the different types of everyday problems encountered by children and shows them various ways to solve these problems; as well as Hai Bei Bei (“海贝贝“), an animation featuring the learning adventures of the 9-year old girl, Bei Bei, and her friends.
To ensure a good lineup of educational yet entertaining content, MCC will also be partnering Marshall Cavendish Education to co-create a kids’ reality programme in the last quarter of this year. Called Young Runners （“3，2，1前进！”）, the series will see kids race against one another in a game where the pedagogy and content advice will be mapped to the MOE curriculum, testing kids on their Mandarin proficiency.
“Children are naturally imaginative and learn best through play. MaxToon, which provides a compelling lineup of educational and enriching Chinese content, will provide a safe and fun environment for children to learn and master the Chinese language in a light-hearted manner,” commented Ms Lee Soo Hui, Head of Media Business Unit, StarHub.
“We are confident that MaxToon will delight parents and children alike.” Said Mr Patrick Yong （杨旻龙）, Chief Executive Officer of MyChinaChannel, “Through the carefully curated programmes on MaxToon, our aim is to eventually help our young viewers develop a love for the Mandarin language, and to use it in their daily lives. Also, we have big plans to support our home-grown talents through local productions, providing them with an avenue to showcase their creativity. We believe that MaxToon has the potential to be a leading Mandarin edutainment kids channel in Asia in time to come.”
MaxToon is available from 18 May 2016 onwards to all StarHub TV customers at no extra cost. New customers who wish to take on a StarHub TV package can call 1630 or visit www.starhub.com/tv for more information.
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About StarHub
StarHub is Singapore’s fully-integrated info-communications company, offering a full range of information, communications and entertainment services for both consumer and corporate markets. StarHub operates a mobile network that provides 4G, 3G and 2G services. It also manages an island-wide HFC network that delivers multi-channel pay TV services (including HDTV, Internet TV and on-demand services) as well as ultra-high speed residential broadband services. StarHub operates an extensive fixed business network that provides a wide range of data, voice and wholesale services. Over Singapore’s fibre-based Next Generation Nationwide Broadband Network, StarHub offers a broad range of home and business broadband plans, as well as commercial and residential IPTV services.
Launched in 2000, StarHub has become one of Singapore’s most innovative info-communications providers, and the pioneer in ‘hubbing’ – the ability to deliver unique integrated and converged services to all its customers. StarHub, listed on the main board of the Singapore Exchange since October 2004, is a component stock of the Straits Times Index and the MSCI Singapore Free Index.
About MyChinaChannel
MyChinaChannel, established in 2008, is a leading Chinese syndicator, and aggregator of content in Southeast Asia. It operates in Singapore with representative offices in Shanghai and Beijing. Its core business is to market and aggregate television content to other media broadcasters and manage Chinese-language pay television channels in Southeast Asia on traditional and emerging television platforms. It has key relationships with major media entities in China. For more information, please visit www.mychinachannel.com
Media Contacts:
Angeline Tan
Assistant Manager, Corporate Communications, StarHub
DID : 6825 5182
Mobile : 8468 0321
Email : Angeline.lc.tan@starhub.com
Karen Ting, August Consulting: karenting@august.com.sg
Silvia Heng, August Consulting: silviaheng@august.com.sg
Tel: 65 6733 8873