Telkom Group Launches the Innovation Services for Content and Advertising Industry in Indonesia

Jakarta, August 31st, 2016 – PT. Telekomunikasi Indonesia, Tbk (Telkom) through its subsidiary PT Multimedia Nusantara (TelkomMetra) with one of its business units, Metrasat, launch innovative service MediaHub to support content and advertising industry in Indonesia.

Based on the Broadcast Act no. 32 adopted in 2002 regarding the amount of local content and the content censorship and Indonesian Broadcasting Commission circular No. 345/2014 as well as Indonesian Broadcasting Commission Circular No. 2806/2014 and according to Broadcast Act No. 52 adopted in 2005, in relation to thes restriction of foreign commercial advertisement to show on the foreign channels, the time limit rules for TV commercials, and the sort of the ads. However a real solution badly needed by the content provider and advertising industry today.

“Telkom is offering an integrated solutions, not limited to telecommunication but also takes part as the platform that delivers value to content that is delivered through its main connectivity business. This is inline with Telkom’s mission to transfrom its business from Telco (Telecommunication Company) to become Digico (Digital Telco).” stated Director of Enterprise & Business Service Telkom Indonesia, Muhammad Awaluddin.

MediaHub is the first one to facilitate Content Providers, Advertising Agencies, Ministry of Communication and Informatics (Kominfo), the Indonesian Broadcasting Commission (KPI) and Pay TV Operators in developing safe and convenient contents, but will also support in a new way of generating revenue and cost efficiencies for content providers and Pay TV Operators. Supported by over than 20 years of experience in playout technology from SmartCast, MediaHub through Metrasat, provides practical solutions as content aggregation and distribution services to overcome the obstacles over content distribution and its monetization in Indonesia.

As a partner for the Indonesian Broadcasting Commission, MediaHub with its playout and Ad-insertion system enables the selected content in dedicated feed to comply the regulation of broadcasting in Indonesia and ready to distribute them in any required formats to pay TV operators. Through its plug and play system, MediaHub provides efficient process to be the only Pay TV Ad Network to supports content business and local productions.

“TelkomMetra focuses on adjacent business to support Telco Business. TelkomMetra’s believe that the growth of content industry will be significant in the years to come. But it needs the support from efficient aggregation and distribution. Therefore TelkomMetra will facilitate content industry in delivering conten effectively and efficiently yet comply with Indonesian regulations. We expect local content to grow even more and at the same time global content will still honor and support Indonesian culture”, TelkomMetra CEO, Teguh Wahyono said.

To confirm his supports, Christian Brenner, Founder and CEO of SmartCast Germany and PT SmartCast Indonesia said “SmartCast serves more than 160 TV channels in 15 countries around the world. We are delighted to be part of this very innovative and unique project in Indonesia. I hope many other countries in Asia will follow such a MediaHub model.”

Managing Director Metrasat, Bogi Witjaksono added “With its reliable background on connectivity technology and playout, MediaHub works closely with the Advertising Agency to provide cost-effective management solution to distribute content and traffic handling with advertising sales supports and operations as an added value for the content owners”

About TelkomMetra

TelkomMetra is a subsidiary strategic investment holding company owned by PT. Telekomunikasi Indonesia, Tbk (Telkom) in adjacent industries to telecommunication business. This company had successfully grown one of its business units, Metrasat.

Metrasat, a satellite based network providing VSAT service to more than 15,000 points across Indonesia with responsive, flexible and high quality services. Metrasat had rapidly expanding the business to Satellite Broadband, Content Network delivery and MediaHub.

For more info about Telkom Metra, please contact:

Sigit Adi Pramono
VP Corporate Affairs
PT. Multimedia Nusantara
sigitadi@metra.co.id
T : +62 21 521 0123
F : +62 21 521 0124

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