8 Jan, 2016 – Time Warner Inc.’s strategy against Netflix is taking shape.
Hoping to keep viewers who are dropping cable subscriptions for online streaming services, Time Warner is negotiating to make full seasons of more shows available to pay-TV customers on demand, according to Time Warner Chief Financial Officer Howard Averill.
Time Warner’s cable networks, which include TNT and TBS, have “made it clear” to Hollywood studios that they want so-called “stacking rights,” or the ability to air full seasons of shows they buy, Averill said. Meanwhile, Time Warner’s Warner Bros. studio recently sold a new show, “Lucifer,” to 21st Century Fox Inc., that allows cable subscribers to view the entire first season on demand — the first time that Warner Bros. has granted full-season rights to a broadcast network, he said.
Read more at Bloomberg