Eric Lee to lead Cartoon Network’s location-based entertainment business
HONG KONG (August 25, 2016) – Turner Asia Pacific has appointed Eric Lee to lead its growing location-based entertainment (LBE) business for the region. Effective immediately, he is tasked with identifying opportunities to develop consumer-facing experiences such as waterparks, theme parks, branded retail and entertainment spaces. These environments utilize Cartoon Network’s global kids’ IP such as The Powerpuff Girls, Ben 10, We Bare Bears and Adventure Time, as well as Turner’s other youth-focused brands including Tuzki.
This is a new position for Cartoon Network Enterprises (CNE), Turner’s licensing and merchandising arm, and demonstrates its commitment to developing more LBE initiatives around the region. Mr Lee’s appointment is a part of a wider strategy by Turner to become an even more consumer-centric and IP-focused company.
Clément Schwebig, who is Turner Asia Pacific’s Senior Vice President of Business Development and oversees CNE, said: “Eric is a talented and experienced individual who will straight away look to forge strategic relationships with local partners that will enable us to engage existing fans and win over new ones. LBE and the themed attraction business has huge potential for growth in Asia Pacific, and Cartoon Network’s world-famous franchises are well-loved by kids and families across the region.”
The appointment comes at a period of growth for both the industry and Turner’s extensive portfolio of IP. Cartoon Network Amazone, the waterpark in Thailand which opened in 2014, is going from strength to strength; and earlier this year, Turner opened a Tuzki-themed restaurant in Shanghai, China, and the first of a planned series of Cartoon Network retail stores in Seoul, Korea.
Meanwhile in Dubai, Cartoon Network is all set to open its own themed zone at IMG Worlds of Adventure. And in a number of other Asian markets, LBE projects in the CNE pipeline include Family Entertainment Centers and Retail-Dining-Entertainment experiences.
Mr Lee joins Turner from Rovio Entertainment in Europe, where he held the position of Director for Global LBE. There, he worked with large-scale licensing deals and led innovative projects such as the first ever Angry Birds 4D film and Angry Birds VR experience. He has also held roles in Jack Rouse Associates and JBJ Associates, and has worked on projects such as Ferrari World in Abu Dhabi, Crayola Experience in the US, Sochi Theme Park in Russia, and Angry Birds parks in the UK, Russia and Qatar.
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For further information, contact:
James Moore, Director of Communications, Turner Asia Pacific
+852 3128-3720 / James.Moore@turner.com
About Cartoon Network Enterprises
Cartoon Network Enterprises (CNE), the licensing and merchandising arm of Turner Asia Pacific, is responsible for building world-class licensing programs across its franchises including The Powerpuff Girls, Ben 10, Adventure Time, Regular Show, We Bare Bears, The Amazing World of Gumball, Mixels, and other Cartoon Network and Adult Swim originals. CNE connects with millions of Cartoon Network fans through consumer and home entertainment products, promotional licensing, interactive games, publishing, live events and location-based entertainment such as the Cartoon Network Amazone waterpark in Thailand.
About Turner Asia Pacific
Turner Asia Pacific creates and distributes award-winning brands throughout the region, running 63 channels in 14 languages in 37 countries. These include CNN International, CNNj, CNN, HLN, Cartoon Network, Adult Swim, Boomerang, POGO, Toonami, World Heritage Channel, Warner TV, Oh!K, TCM Turner Classic Movies, truTV, MondoTV, TABI Channel, and HBO and WB in South Asia. Turner manages the business of Pay- and Free-TV-channels, as well as Internet-based services, and oversees commercial partnerships with various third-party media ventures; it teams with Warner Bros. and HBO to leverage Time Warner’s global reach. Turner Broadcasting System Asia Pacific, Inc. (“Turner Asia Pacific”) is a Time Warner company.