Under New Leader, Discovery Channel’s Brand Reboot Shows Promise

3 Jan, 2016 – LOS ANGELES — Hollywood loves a comeback story. And right now, there is perhaps none better than Rich Ross and Discovery.

Concerned that its shows lacked diversity, thwarted by streaming services like Netflix and embarrassed by ratings stunts (watch a man get eaten alive by an anaconda), Discovery Communications in 2014 installed new management at its flagship network. Out: Eileen O’Neill, a Discovery lifer. In: Mr. Ross, a former Disney executive with something to prove.

Read more at New York Times

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