22 June, 2012, Singapore – Universal Networks International, which brings popular entertainment brands E! Entertainment, DIVA Universal, Syfy, Universal Channel, 13th Street Universal, Style, Golf Channel to Asia Pacific television audiences, has once again been recognized for its excellence in creative marketing and promotion receiving 4 prestigious Promax/BDA Awards at the ceremony held last Friday, 15 June 2012 in Los Angeles, California.
Universal Networks International was nodded with a total 4 Promax/BDA Awards for its leading female entertainment channel DIVA Universal’s TV series Prime Suspect, a brand campaign I Am A DIVA and for its outstanding trade campaign High Heeled Warriors. These on-and-off air promotional activities were rolled out in Asia from October – December 2011.
The ingenious I AM A DIVA promos, which featured Asian women who are passionate about their unique professions and have inspiring stories to share, won two Promax/BDA awards. They won a Silver award for its strong image branding of DIVA Universal and its optimism and vibrancy, and a bronze award in the “Interstitial/”Promo-tainment” category for its use of non-traditional video-based promotional material.
Universal Networks International’s High Heeled Warriors trade campaign – an in-depth psychographic research on Asian women for advertisers – took home the Silver Promax/BDA Award for the creativity that went into its promotional sales videos and event branding.
Wrapping up a fantastic showing, the premium hat used to promote the American police drama The Prime Suspect, was awarded Bronze for its incomparable originality and brand recognition among advertisers, agencies and investors.
Christine Fellowes, Managing Director, Asia Pacific of Universal Networks International says, “Universal Networks’ creative teams have shown immense creativity and innovation. We are invigorated that the industry recognizes the quality of our work on the world stage.”
About Universal Networks International
Universal Networks International, the international channels division of NBCUniversal, is one of the world’s premier entertainment portfolios, delivering quality content and compelling brands to over 176 territories across Europe, the Middle East, Africa, Latin America and Asia Pacific. The brands in the portfolio include Universal Channel, Syfy, 13th Street Universal, Studio Universal, E! Entertainment Television, The Style Network, DIVA Universal and Golf Channel. These unique brands deliver a full range of entertainment experiences to local audiences across the globe. Universal Networks International also operates Movies 24 and has a controllinginterest in the KidsCo joint venture.
Universal Networks International is a division of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Comcast Corporation owns a controlling 51% interest in NBCUniversal, with GE holding a 49% stake.
Press Enquiries please contact:
Universal Networks International, Asia Pacific
Marlene.ee@nbcuni.com
(65) 6326 1872
Strategic Public Relations Group
Regina.yeo@sprg.com.sg
(65) 6325 8232