(May 14, 2013) Bob Bakish, president and CEO of entertainment giant Viacom International Media Networks, has a sense of déjà vu.
The pay-TV industry has embraced mobile and tablet apps, new digital interfaces that are becoming more prominent in deals between content providers and distributors, while simultaneously opening up direct consumer access.
However, no-one seems quite sure how it’s going to end up.
“There’s been a rush to produce apps,” Bakish said. “In many respects, it reminds me of the early days of dotcom, when people produced a website for everything.
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