SINGAPORE (December 19, 2017) Asia’s Got Talent Season 2 took the regional spotlight as the top-rated original production in 2017, securing AXN as the number one channel in its timeslot among all regional pay-TV channels collectively in Malaysia, the Philippines and Singapore.
The highly anticipated series, which crowned Indonesia’s spooky illusionist The Scared Riana as the winner in a sizzling Results Show episode last week, reached 9.3 million viewers during its 10-week run across the three markets. Asia’s Got Talent Season 2 consistently dominated the 8:30pm premiere timeslot every Thursday night garnering a whopping 73 per cent share of the English general entertainment genre for the season.*
Virginia Lim, Senior Vice President and Head of Content, Production and Marketing, Sony Pictures Television Networks, Asia said, “AXN has yet again set the benchmark for high quality original productions in Asia that viewers live, breathe and crave. The strong ratings and huge social amplification speak volumes about the emotional chord that Asia’s Got Talent struck with fans as they followed the dreams of the contestants each week. I congratulate The Sacred Riana and all who competed this season, and hope that they leverage the power of AXN and Asia’s Got Talent to further their aspirations.”
Viewers in Malaysia were obsessed with the world’s biggest talent show, helping to secure Asia’s Got Talent Season 2 as the highest rated program across the English general entertainment channels in that market.**
In the Philippines, Asia’s Got Talent Season 2 was the top-rated regular program on English general entertainment channels since 2016.*** In Singapore, the premiere timeslot of Asia’s Got
Talent Season 2 more than doubled the lead-in program rating and grew the timeslot average rating by 156 per cent. #
Across the three markets, Asia’s Got Talent Season 2 helped AXN post significant viewership gains. AXN’s rating for the period spanning October 12 to December 16 grew by 28 per cent and 25 per cent for 6pm-1am primetime and full day respectively, as compared to the same period last year.
In the digital sphere, tremendous buzz was generated across Asia’s Got Talent social platforms. Based on Facebook analytics, 290 million impressions were generated on the Asia’s Got Talent Facebook page, with more than 26 million video views and over 2.5 million engagements. The Asia’s Got Talent Facebook community grew by 24 per cent since the October 12 series premiere and has a fan following of 2.2 million to date.
On YouTube, more than 990,000 subscribers of the Asia’s Got Talent channel relived the on-air moments with over 115 million views and 1.1 million likes over the period spanning October 12 to December 16, 2017.
Viral sensation and winner, The Scared Riana, clocked over 70 million social views for her three performances on Asia’s Got Talent, making her clips the most popular of the season.
Asia’s Got Talent is the 67th adaptation of the Guinness-World-Record-breaking hit “Got Talent” format, which was created by Simon Cowell’s Syco Entertainment and is co-produced by FremantleMedia. The “Got Talent” format is officially the most successful reality TV format in history and currently airs in 186 countries.
Asia’s Got Talent is supported by presenting sponsor Traveloka, the leading travel booking app for all flight and hotel needs; sponsoring partner Great Eastern Life, the market leader in the conventional life insurance business and the largest life insurer in Malaysia by asset size; GoDaddy, the world’s largest cloud platform dedicated to small, independent ventures and 100Plus, the number one isotonic drink. Marina Bay Sands, Asia’s leading business, leisure and entertainment destination, is the official venue partner of Asia’s Got Talent.
@AsiasGotTalent / #AXNAsia / #AsiasGotTalent / #AsiasGotTalentAuditions
AXN is Asia’s leading general entertainment channel featuring exclusive top-rated drama series, blockbuster features, reality programs and ground-breaking original productions. The channel appeals to a discerning audience seeking content that is smart, intriguing and unexpected, all delivered close to U.S telecasts. From SEAL Team and MacGyver, to The Amazing Race Asia and Asia’s Got Talent, AXN is defined not by a genre, but by an attitude that truly redefines action.
Launched first in Asia in 1997, AXN is a global channel brand with a presence in Latin America, Africa and Europe. In Asia, the channel is enjoyed in 126 million households across 19 territories and is available in both SD and HD.
AXN Asia is wholly owned by Sony Pictures Entertainment and managed by Sony Pictures Television Networks, Asia, which also operates leading channels including Animax, Sony Channel, ONE and GEM.
About Sony Pictures Television Networks, Asia
Sony Pictures Television (SPT) Networks, Asia is a leading operator of ad-supported channels including English general entertainment powerhouses AXN and Sony Channel; and Asian content giants Animax, GEM and ONE. SPT Networks’ portfolio collectively features the biggest and best titles from Korea, Japan and the U.S that are first run, exclusive and aired close to the original telecast. Taking the content beyond the screen, SPT Networks immerses viewers in its premium entertainment via large-scale festivals, celebrity fan meets and social platform conversations. In Asia, SPT Networks’ portfolio is available across 19 territories and in over 42 million homes.
For further information, please contact:
Sony Pictures Television Networks, Asia
+65 9188 3227
Source: Kantar Media Malaysia Astro DTAM (consolidated activities). Kantar Media Philippines TAM Service, all urban panels. Singapore StarHub SmarTAM (consolidated viewing). Target: Pay TV 4+. Data period: October 12 – December 16 2017.
* English general entertainment channels: AMC, AXN, Channel [V], Comedy Central, DIVA, E!, FOX, FOXlife, FOXCRIME, FX, HITS, KIX, Lifetime, MTV, RTL CBS Entertainment, RTL CBS Extreme, SONY Channel, truTV, Warner TV
** Program crosstab analysis January 1 2015 ~ December 16 2017.
*** Program crosstab analysis January 1 2016 ~ December 16 2017.
# timeslot average is based on Thursday 2030-2229 rating of August 3-October 5 2017