AsiaSat 4 Adds Three Indian Channels from Pride East Entertainments
Hong Kong, 8 December 2011 – Asia’s leading satellite operator Asia Satellite Telecommunications Co. Ltd. (AsiaSat) is pleased to announce that Pride East Entertainments (Pvt.) Ltd. of India has signed a new agreement for C-band capacity on AsiaSat 4 to deliver three Indian free-to-air satellite channels serving audiences in the North Eastern region of India and across the country.
NEWS LIVE is a 24-hour news and current affairs satellite channel broadcasting in Assamese and English languages. RANG offers Assamese, Hindi and English language entertainment programmes, whereas RAMDHENU, a new satellite channel, broadcasts music and lifestyle programming in Assamese, Hindi and English languages.
“We are pleased to join AsiaSat’s powerful satellite fleet to expand our services in North Eastern India in particular but also to the entire country and across the region. Through AsiaSat 4’s high-power coverage, we are excited to introduce our television services to a larger South Asian audience group across AsiaSat 4’s region-wide C-band footprint,” said Caushiq Bezboruah, Chief Executive Officer of Pride East Entertainments (Pvt.) Ltd.
“AsiaSat warmly welcomes Pride East Entertainments to AsiaSat’s South Asian channel neighbourhood. We are pleased that Pride East appreciates our flexible, reliable and excellent coverage and customer service,” said William Wade, President and Chief Executive Officer of AsiaSat.
The three channels are now available free-to-air on AsiaSat 4 in C-band with the following reception parameters:
Orbital Location : 122°E
Transponder : C14H
Frequency : 4164.11 MHz
Polarisation : Horizontal
Video Format : MPEG-4, DVB-S
Modulation : QPSK
Symbol Rate : 5.037 Msym/sec
FEC : 7/8
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About Pride East Entertainments
Based in Guwahati, Assam of India, Pride East Entertainments (Pvt.) Ltd. launched its first TV channel NEWS LIVE for the North Eastern region of India in January 2008. In October 2009, the second channel RANG was launched to offer general entertainment programming. RAMDHENU, a new TV channel specialising in music of Northeast India along with Bollywood, was launched in October 2011.
About AsiaSat 4
AsiaSat 4, a Boeing 601HP satellite, carries 28 C-band and 20 Ku-band transponders with a 15-year design life. AsiaSat 4’s pan-Asian C-band footprint covers more than 40 countries and regions spanning from New Zealand to the Middle East. Its Ku-band coverage consists of two high-power focused beams for East Asia and Australasia, as well as a BSS (Broadcast Satellite Service) beam for Direct-to-Home (DTH) services in Hong Kong, Taiwan and the adjacent South China region.
About AsiaSat
AsiaSat, the leading regional satellite operator in Asia, serves over two-thirds of the world’s population with its four satellites, AsiaSat 3S at 105.5ºE, AsiaSat 4 at 122ºE, AsiaSat 5 at 100.5ºE and AsiaSat 7. The AsiaSat satellite fleet provides services to both the broadcast and telecommunications industries. Over 500 television and radio channels are now delivered by the company’s satellites offering access to over 620 million TV households across the Asia-Pacific region. AsiaSat also provides telecommunications operators and end users services such as voice networks, private VSAT networks and broadband multimedia. AsiaSat has ordered two more satellites, AsiaSat 6 and AsiaSat 8, planned to be launched by early 2014. It is a wholly-owned subsidiary of Asia Satellite Telecommunications Holdings Limited, a company listed on The Stock Exchange of Hong Kong Limited (Stock Code: 1135). For more information, please visit www.asiasat.com.
Media inquiries:
Pride East Entertainment
Caushiq Bezboruah, CEO
Tel : (91 361) 2342861
Email : caushiq@newslivetv.com
Asia Satellite Telecommunications Company Limited
Sabrina Cubbon, Vice President, Sales and Marketing
Tel : (852) 2500 0899
Mobile : (852) 9097 1210
Email : scubbon@asiasat.com
Winnie Pang, Manager, Corporate Affairs
Tel : (852) 2500 0880
Email : wpang@asiasat.com