AsiaSat Wins Contract Renewals and Capacity Expansion from EBU

AsiaSat123
Hong Kong, 3 December 2012 – Asia Satellite Telecommunications Co. Ltd. (AsiaSat), Asia’s leading satellite operator today announced that the European Broadcasting Union (EBU), the world’s leading alliance of public service media organizations, has signed long-term contract renewals for two C-band transponders on AsiaSat 5. Furthermore, a new contract was signed to secure additional AsiaSat 5 capacity to support EBU’s substantial growth of media content delivery services in the Asia-Pacific region.

These contracts confirm and further extend the existing long-standing relationship between the two companies, which began in 1999. AsiaSat 5 is now an integral part of the EBU’s global content delivery network which distributes entertainment, culture and music content, and live sports and news events such as the Olympics, World Cup, and the UEFA Champions League from Europe and across Asia. The EBU will continue to use AsiaSat 5 to serve its members and media organizations with top quality broadcast services, while the capacity expansion is set to boost its ability to meet the growing demand for content distribution in the Asia region.

EBU Network Director Graham Warren said, “Our relationship with AsiaSat has been a long and fruitful one, and we are pleased to further strengthen this valued partnership through these renewed and new contracts. AsiaSat has been and remains a steadfast partner for EBU. We look forward to continuing to work with AsiaSat to provide professional and high-quality services to the media community in a reliable and cost-effective way.”

“We are proud to have established an enduring relationship with EBU which is built on the proven performance and reliability of our satellite products and services. We are pleased to see that our successful collaboration will continue for many years to come. We thank the EBU for their trust and the opportunity to continue providing the service quality and flexibility needed to meet their expansion objectives,” said William Wade, President and CEO of AsiaSat.

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About The European Broadcasting Union (EBU)

The EBU is the world’s foremost alliance of public service media organizations, with Members in 56 countries in Europe and beyond.

The EBU’s mission is to defend the interests of public service media and to promote their indispensible contribution to modern society. It is the point of reference for industry knowledge and expertise.

The EBU operates EUROVISION, the media industry’s premier distributor and producer of top quality live sport and news, as well as entertainment, culture and music content.

The EUROVISION satellite and fibre network is the largest and most reliable in the world directly plugged in to public service media everywhere.

web: www.ebu.ch – www.eurovision.com

twitter: @EBU_Eurovision #ebu #eurovision

About AsiaSat 5

AsiaSat 5 is a Space Systems/Loral’s 1300 satellite launched in August 2009, operating at the orbital location of 100.5 degrees East. AsiaSat 5 carries 26 C-band and 14 Ku-band transponders, and has a design life of 15 years. Its powerful C-band footprint covers over 50 countries and regions spanning from Russia to New Zealand and from Japan to the Middle East and parts of Africa. The Ku-band coverage consists of two high powered fixed beams serving East Asia and South Asia, as well as a steerable beam.

About AsiaSat

Asia Satellite Telecommunications Company Limited (AsiaSat), the leading regional satellite operator in Asia, serves over two-thirds of the world’s population with its four satellites, AsiaSat 3S at 105.5ºE, AsiaSat 4 at 122ºE, AsiaSat 5 at 100.5ºE and AsiaSat 7. The AsiaSat satellite fleet provides services to both the broadcast and telecommunications industries. Over 450 television and radio channels are now delivered by the company’s satellites offering access to over 620 million TV households across the Asia-Pacific region. AsiaSat also provides telecommunications operators and end users services such as voice networks, private VSAT networks and broadband multimedia. AsiaSat’s latest satellites, AsiaSat 6 and AsiaSat 8, are planned to be launched in the first half of 2014. It is a wholly-owned subsidiary of Asia Satellite Telecommunications Holdings Limited, a company listed on The Stock Exchange of Hong Kong Limited (Stock Code: 1135). For more information, please visit http://www.asiasat.com

Media Inquiries:

Asia Satellite Telecommunications Company Limited
Sabrina Cubbon, Vice President, Sales and Marketing 
Tel : (852) 2500 0899 
Mobile : (852) 9097 1210 
Email : scubbon@asiasat.com

Winnie Pang, Manager, Corporate Affairs
Tel : (852) 2500 0880 
Email : wpang@asiasat.com 

Information is provided by member companies of CASBAA. CASBAA takes no responsibility for opinions and information contained in these news releases.

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