October 19, 2012 – Astro Malaysia Holdings Bhd. (ASTRO), the country’s largest pay-TV operator, will use part of the proceeds from a $1.5 billion share sale to woo more users to high- definition content in a bid to restore earnings growth.
“It’s a costly affair but it underpins a growth story,” Chief Executive Officer Rohana Rozhan, 49, said in an interview in Kuala Lumpur yesterday, referring to the investment in upgrading technology. “The new platform allows us to service the affluent, young customers better.”
Read more at Bloomberg Businessweek