Astro has partnered with iQIYI, China’s leading online video and entertainment service, to offer Astro customers access to Chinese premium content, same time and same day as iQIYI.
According to Wong Siah Ping, Astro Vice President of Chinese Customer Business, “Our latest collaboration with iQIYI is a testament to our commitment towards becoming the leading content aggregator, enabling Malaysians to access to Chinese premium content at their convenience.”
In March, customers will be able to enjoy a series of drama and entertainment shows such as Hot Blood Dance Crew featuring KPOP stars such as Lu Han – formerly from EXO, f(x)’s Victoria Song, GOT7’s Jackson Wang and Hong Kong singer and actor William Chan and a romance thriller drama Meet Me@1006 starring Taiwanese artists Lego Lee and Nikki Hsieh.
Hot Blood Dance Crew will be aired on 17th March, on every Saturday at 8pm, on Astro Quan Jia HD (channel 308) and Astro Go; Audience could watch “Meet Me@1006” on every Wednesday, starts from 14th March, through Astro Shuang Xing – channel 307(HD)/324(SD) and Astro Go.
Moving forward, Astro will continue to offer premium entertainment contents produced by iQIYI to Malaysia audience.
About Astro Malaysia Holdings Bhd
Astro Malaysia Holdings Berhad (Astro) is a Malaysian and ASEAN digital-first media and lifestyle company in the Digital, TV, Radio and eCommerce space.
It is Malaysia’s No. 1 online media company with 7.4 million unique visitors per month across the digital platforms of its entertainment and lifestyle brands. The company serves 21 million individuals in 5.3 million households, or 73% of Malaysian households, who are able to watch Astro content on all screens and on demand, be it TV, laptop, tablet and phone.
NJOI, the company’s subscription-free TV service, offers all Malaysians free access to 28 TV and 20 radio channels on TV and mobile devices. With its subscription-free model, NJOI has been well-received and will continue to drive the company’s market reach.
Astro Radio includes Malaysia’s highest rated stations across key languages and there are available on both terrestrial and digital channels, reaching 16.5 million weekly listeners.
Astro holds the distinction of the ‘Gold’ award in the Media and Entertainment category at the Putra Brand Awards for 8 consecutive years from 2010 to 2017, the ‘Brand of the Year’ award in 2012, the ‘Brand Icon’ award in 2013, the ‘Malaysian Marketer of the Year’ award in 2016 and the IDC Digital Transformer Award for Malaysia in 2017. Astro Kasih is the company’s CSR arm, whose award winning programmes have been recognised for its innovation and life-changing impact on the community it aspires to serve.