AXN and beTV Expand Reach in the Philippines On Sky Cable Corporation’s Destiny Cable
Singapore / Manila, 16 November 2012 – Sony Pictures Television (SPT) Networks, Asia has signed an agreement with Sky Cable Corporation to expand carriage of AXN and beTV to the Destiny Cable pay-TV platform in the Philippines.
Both channels are located on Destiny Cable’s basic tier of channels, which are available to its widest base of subscribers. Destiny Cable customers can now enjoy AXN and beTV on channels 61 and 62 respectively.
“The Philippines is a key market where we continue to invest and hope to entertain even greater audiences by expanding AXN and beTV’s reach to the country’s second most subscribed to pay-TV platform, Destiny Cable. Our expanded partnership with Sky Cable Corporation provides even more viewers with access to our high-quality programming,” said Ricky Ow, Executive Vice President and General Manager, Networks, Asia, Sony Pictures Television.
“We are excited about this new agreement with SPT Networks, one of the producers of top-quality shows in the world. Our relationship with them has truly grown even further through the years. Our growing client base in the Philippines will surely be elated as well since they would be the beneficiaries of these exciting entertainment packages. Subscribers are assured of up-to-date viewing of popular shows that are currently being aired in the United States,” said Jon Arayata, General Manager of Destiny Cable.
With the launch of AXN and beTV on Destiny Cable, SPT Networks, Asia channels are now available on every pay-TV platform in Metro Manila and on all major systems in the country.
Delivering first run, exclusive top-rated drama series, blockbuster movies, adventure and competitive reality programs from around the world, as well as localized original productions, AXN remains the No.1 rated English GE channel in the Philippines .
beTV is Asia’s new entertainment hangout for the best of TV. With first and exclusive, award-winning new and returning hit drama, comedy, mystery and lifestyle shows, beTV is a broad GE channel which is female skewing, with a core audience of 18 – 34 years old.
Programming highlights in the month of November include:
On AXN
Premiering 16 November is the second season of Falling Skies, the gripping post apocalyptic alien invasion drama series starring Noah Wyle (E.R.), and co-created by Robert Rodat and Steve Spielberg.
Three weekend special marathons are scheduled to introduce new Destiny Cable viewers to the best AXN shows:
- 17 – 18 November – AXN Power Voices: 17-hour catch-up marathon of The Voice Season 3
- 24 – 25 November – AXN Star Power: selected episodes of the most popular drama series including the CSI franchise, Leverage season 4, Blue Bloods season 2, Falling Skies season 2, Hawaii Five-0 season 2 and NCIS: Los Angeles season 3.
- 1 – 2 December – AXN Nuclear Power: Get up to speed on thriller drama series Last Resort in a 6-hour marathon.
On beTV
Premiering 15 November, telecast in the same week as the US, is the new hour-long comedy, The Wedding Band starring Brian Austin Green (Desperate Housewives) and his buddies as Seattle’s top wedding and events band.
Debuting on 29 November is the fifth and final season of legal drama Damages, starring Glenn Close (The Shield) and Rose Byrne (Insidious) as mentor and protégé lawyers facing off in court.
Three weekend special marathon broadcasts have also been lined-up for new Destiny Cable viewers to sample beTV’s best-loved programs
- Saturdays 17, 24 November and 1 December – Best Characters: selected episodes of the most popular drama series including Supernatural, Teen Wolf, Chuck, House and Necessary Roughness.
- Sundays 18, 25 November and 2 December – Best Laughs: selected episodes of top comedies including The Wedding Band, Men at Work, Rob, How to be a Gentleman and Drop Dead Diva, along with lifestyle reality shows I Get That a Lot, Top Chef, Millionaire Matchmaker and The Rachel Zoe Project.
-Ends-
About AXN Asia
AXN offers viewers a thrilling ride with an exciting slate of programs designed to exhilarate and help them escape the humdrum of daily routine. The leading English general entertainment destination among upscale, affluent adults aged 18-39, the channel delivers first run, exclusive top-rated drama series, blockbuster features, adventure and competitive reality programs from around the world, as well as made-in-Asia original productions.
Launched first in Asia in 1997, AXN has become an international channel brand that is now seen across 60 countries globally including Latin America and Europe. In Asia, the channel is now watched by 154 million viewers in more than 104 million homes across 21 countries, including close to 50 million households on a time-block basis in China.
AXN has also been available in high-definition (HD) since March 2009.
AXN ASIA is wholly owned by Sony Pictures Entertainment and managed by Sony Pictures Television’s Networks, Asia, which also operates pay-TV channels beTV, Animax, Sony Entertainment Television and ONE. See www.axn-asia.com for more.
About beTV
Serving up the best of TV, beTV is Asia’s latest entertainment hangout for the very best in drama, comedy, mystery and lifestyle programs. With first run and exclusive content including multi-award winning brand new shows and returning hits, beTV is broad general entertainment channel which is female skewing and a core audience of 18 -34 years.
Currently available in 15 markets across Asia, beTV is wholly owned by Sony Pictures Entertainment and managed by Sony Pictures Television Networks, Asia, which also operates AXN, Animax, Sony Entertainment Television and ONE.
For more about beTV, see www.betvasia.com.
About Sony Pictures Television Networks, Asia
Sony Pictures Television Networks, Asia, based in Singapore, was established in 1997 as the Asia headquarters for Sony Pictures Television Networks. It operates five ad-supported 24/7 channel brands in the region which are wholly-owned by Sony Pictures.
AXN is the home of thrilling entertainment; beTV is the place to be for the best of light, engaging and easy-viewing entertainment; Sony Entertainment Television is a female-skewing channel offering ‘wickedly juicy’ shows; Animax offers anime programming for all; and ONE, the gem of Asian general entertainment, is powered by prime and current Korean content.
Media Contact
Madison Communications Ltd. on behalf of Sony Pictures Television Networks, Asia
Peter Ip
+852 6275 7043
peter@madison.asia