AXN Leads the Pack as Asia’s No. 1 English General Entertainment Channel of 2011
14 December 2011, Singapore – AXN, the flagship English general entertainment channel from Sony Pictures Television Networks, Asia has retained its No.1 spot as the region’s top English general entertainment (GE) channel year-to-date across Singapore, Malaysia, the Philippines, Taiwan and India, reaching over 140 million viewers. In fact, AXN’s dominance of the English GE genre is underlined by ratings that are higher than the combined ratings of other English GE channels!
“We are extremely proud that AXN is once again the top English GE channel in Asia. We have a successful entertainment formula that continues to appeal to viewers and we will make 2012 even more thrilling for our viewers,” said Mr Ricky Ow, Senior Vice President and General Manager, Networks, Asia, Sony Pictures Television.
AXN is set to pick up where it left off with a line-up of exciting shows for 2012 including brand new original productions and some of the most anticipated and popular new and returning drama series and reality shows.
Leading the promising slate of programmes is the AXN original series The Firm starring Josh Lucas (A Beautiful Mind, Glory Road) and Juliette Lewis (Natural Born Killers, Cape Fear), based on John Grisham’s best-selling novel of the same title; as well as the return of popular Japanese illusionist Cyril Takayama in his second AXN original production Cyril’s Family Vacation, following the successful debut of 2009’s Cyril’s Simply Magic.
The line-up for dramas will include new legal dramedy Common Law, along with returning seasons of the world’s most-watched drama franchise, CSI; as well as crime and investigation series NCIS: Los Angeles, Blue Bloods and Hawaii Five-0.
Reality offerings will include the upcoming second season of The Voice, the No.1-rated reality vocal talent search series featuring Christina Aguilera, Adam Levine, Cee Lo Green and Blake Shelton as vocal coaches; returning seasons of Emmy-winning The Amazing Race; and obstacle course reality contest WipeOut.
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For more information, please contact:
Peter Ip
Madison Communications
2881 8790 / 6275 7043
peter@madisonmission.com
Dennis Kwan
Madison Communications
2891 8702 / 9208 3963
dennis@madisonmission.com
About AXN & AXN HD
AXN is the heart of action and adventure. Launched in 1997, AXN is a leading English general entertainment destination among upscale, affluent adults aged 18-39. The channel delivers top-rated drama series, blockbuster features, adventure-reality and first-run lifestyle sports programmes from around the world, as well as dynamic original productions. In 2010, AXN once again cemented its position as Southeast Asia’s No. 1 international channel with The Amazing Race Asia Season 4 and Hawaii Five-0 Season 1.
AXN is an international channel brand that started in Asia, but has since expanded to Latin America and Europe. It is available in 60 countries globally. In Asia, the channel is seen in more than 103 million households across 21 countries, including close to 50 million households on a time-block basis in China.
A provider of unparalleled quality in entertainment, AXN enhanced the viewer experience when it entered the high-definition arena with the launch of AXN HD in March 2009.
AXN ASIA is wholly owned by Sony Pictures Entertainment and managed by SPE Networks – Asia, which also operates pay-TV channels AXN BEYOND, ANIMAX, SONY ENTERTAINMENT TELEVISION and ONE.