Singapore, 25 September, 2012 – Sony Pictures Television Networks, Asia’s flagship channel AXN has seen the latest seasons of its key dramas including the crime procedural franchise CSI and heist series Leverage top ratings across Asia.
As Asia’s home of the CSI franchise, AXN offers the latest seasons of all three series first and exclusively. Since 1 January 2011, the franchise has delivered a collective reach of 60 million viewers across Singapore, Malaysia, Philippines, Taiwan and India. Most recently, the premiere of the 10th season of CSI: Miami in August was the No.1 rated show for pay-TV 4+ audiences and professionals, managers, executives and businessmen (PMEB) audiences in its timeslot, with a 137 per cent lead and four times the ratings of the closest advertising supported network respectively.
Another AXN favourite, Leverage starring Timothy Hutton, has seen strong viewership across Southeast Asia. The drama series, now in its fourth season, claimed the No.1 spot in its timeslot, over all advertising supported channels for pay-TV audiences in Singapore, Malaysia, and Philippines for its premiere broadcast from July – September 2012.
“The enduring popularity of the CSI franchise is phenomenal and its stellar ratings reaffirm AXN’s leadership position, offering the best TV crime procedurals. Leverage’s steady following over four seasons make it another top draw drama. In the months ahead, we are expecting even bigger things as AXN continues to roll out a whole new slate of thrilling programming including The Voice Season 3 which broadcasts within days of the US telecast and the highly anticipated action series Last Resort,” said Ricky Ow, Executive Vice President and General Manager, Networks, Sony Pictures Television.
CSI: New York Season 8 which debuted in May also topped its timeslot for pay-TV 4+ viewers, delivering 2.2 and 4.2 times the ratings of the next best rated advertising supported network in its timeslot, also among pay-TV 4+ audiences, and PMEB audiences respectively.
In its 12th season that bowed in April, CSI: Crime Scene Investigation, drew over 94 per cent higher ratings and 2.2 times the ratings of the nearest competing advertising supported network in its timeslot among pay-TV 4+ audiences, and PMEB audiences respectively.
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About AXN Asia
AXN offers viewers a thrilling ride with an exciting slate of programs designed to exhilarate and help them escape the humdrum of daily routine. The leading English general entertainment destination among upscale, affluent adults aged 18-39, the channel delivers first run, exclusive top-rated drama series, blockbuster features, adventure and competitive reality programs from around the world, as well as made-in-Asia original productions.
Launched first in Asia in 1997, AXN has become an international channel brand that is now seen across 60 countries globally including Latin America and Europe. In Asia, the channel is now watched by 154 million viewers in more than 104 million homes across 21 countries, including close to 50 million households on a time-block basis in China.
AXN has also been available in high-definition (HD) since March 2009.
AXN ASIA is wholly owned by Sony Pictures Entertainment and managed by Sony Pictures Television’s Networks, Asia, which also operates pay-TV channels beTV, Animax, Sony Entertainment Television and ONE. See www.axn-asia.com for more.
About Sony Pictures Television Networks, Asia
Sony Pictures Television Networks, Asia, based in Singapore, was established in 1997 as the Asia headquarters for Sony Pictures Television Networks. It operates five ad-supported 24/7 channel brands in the region which are wholly-owned by Sony Pictures.
AXN is the home of thrilling entertainment; beTV is the place to be for the best of light, engaging and easy-viewing entertainment; Sony Entertainment Television is a female-skewing channel offering ‘wickedly juicy’ shows; Animax offers anime programming for all; and ONE, the gem of Asian general entertainment, is powered by prime and current Korean content.
Media Contact
Madison Communications
Peter Ip
(852) 6275 7043
peter@madison.asia
[1] Based on combined audience reach for Singapore, Malaysia, Philippines, Taiwan and India.
Source: Kantar Media Singapore / Philippines, AGB NMR Malaysia / Taiwan, TAM India (1 Jan 2011 – 18 Sep 2012)
[1] Based on combined audience rating ‘000 for Singapore, Malaysia and the Philippines.
Telecast details: Wed 9:05-10:00pm (Singapore, Malaysia); Wed 10:00-10:55pm (Philippines)
Source: Kantar Media Singapore/ Philippines, AGB NMR Malaysia (8 Aug-19 Sep 2012) / Kantar Media Philippines (19 Sep 2012)
[1] Based on combined ratings ‘000 for Singapore, Malaysia, and Philippines.
Telecast details: Mon 10:00-10:55pm (Singapore, Malaysia)/ Sun 9:00-9:55pm (Philippines)
Source: Kantar Media Singapore, AGB NMR Malaysia (9 Jul – 17 Sep 2012) Kantar Media Philippines (8 Jul – 16 Sep 2012).
[1] Based on combined audience rating ‘000 for Singapore, Malaysia, and Philippines.
Telecast details: Wed 10:00-10:55pm
Source: Kantar Media Singapore / Philippines, AGB NMR Malaysia (16 May-5 Sep 2012)
[1] Based on combined audience rating ‘000 for Singapore, Malaysia, and the Philippines.
Telecast details: Tue 10:00-10:55pm (Singapore, Malaysia);Mon 10:00-10:55pm (Philippines)
Source: Kantar Media Singapore, AGB NMR Malaysia (3 Apr-28 Aug 2012) / Kantar Media Philippines (16 Apr-10 Sep 2012)