BBC Knowledge launches in Vietnam

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(15 January 2014, Vietnam) … BBC Worldwide kicked off the year with the launch of BBC Knowledge on the cable platform branded “HTVC” operated by HTV- TMS, a payTV entity owned by Ho Chi Minh Television, the second biggest state television station in Vietnam.

The channel was officially launched today at a press event in Ho Chi Minh City.

“We are extremely pleased to launch BBC Knowledge in Vietnam. This deal reflects our ongoing commitment to the region – delivering to our audiences a wide range of high-quality, award-winning programming – BBC Knowledge showcases high-quality factual entertainment from the world’s foremost producers of non-fiction and documentary programming; and viewers in Vietnam recognise and appreciate quality content. We are confident that BBC Knowledge will appeal to Vietnamese viewers and are very pleased to be working with our distribution agent, Q.net and HTV- TMS to deliver this proposition.” said Mark Whitehead, Senior Vice President and General Manager of South East Asia for BBC Worldwide.

“To affirm our commitment to delivering the quality content to our viewers, we have chosen BBC Knowledge to introduce to our viewers,” said Mr Nguyen Duc Hoa, Chairman of HTV-TMS. “The channel consistently rates highly in the factual entertainment charts in Asia, and we are confident that it will do the same with HTVC viewers.”

BBC Knowledge showcases the very best of British factual and natural history programming. It is also the home of Top Gear, the biggest car show in the world, watched by over 150 million households in more than 100 countries. Other programmes premiering on BBC Knowledge in January include – Supersized Earth – which explores humans’ most ambitious and audacious engineering projects on Earth, Top Gear Top Fails – where Top Gear host, Richard Hammond takes a journey back in time as he reviews all the riotous antics that the Top Gear team has, or tried, to pull off; and Man Eating Tigers of Sumatra in which man-eating Sumatran tigers are let back out in the wild in an attempt to save the species.

BBC Knowledge will be available on HTVC’s basic tier, to the platform’s subscribers, mostly in the Ho Chi Minh area.

The channel is localized in Vietnamese.

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For more information, please contact:

Jeanne Leong
BBC Worldwide Asia
Tel: +65 6849 5292
Email: Jeanne.Leong@bbc.com

Notes to Editors:

About BBC Worldwide
BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). BBC Worldwide exists to support the BBC public service mission and to maximise profits on its behalf. It does this through investing in, commercialising and showcasing content from the BBC around the world, in a way that is consistent with BBC standards and values. The business also builds the reach and reputation of the BBC brand overseas and champions British creativity.
In 2012/13, BBC Worldwide generated headline profits of £156m and headline sales of £1,116m and returned £156m to the BBC. For more detailed performance information please see our Annual Review website: http://www.bbcworldwide.com/annualreview

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