Cartoon Network’s CG movie wins at Asian TV and PromaxBDA awards
Singapore, December 10, 2012 – At two prestigious award ceremonies in Singapore on December 6, Ben 10 once again proved why it is Asia’s favourite kids’ franchise. Ben 10 – Destroy All Aliens, Cartoon Network’s first-ever CG animated movie featuring the alien-morphing hero, picked up the inaugural award for Best 3D Animated Programme at the Asian Television Awards. Meanwhile, at the PromaxBDA Asia Awards, the film won Gold in the Best Movie Campaign category.
A cross-Pacific collaboration between Cartoon Network Asia and Cartoon Network in the United States, Ben 10 – Destroy All Aliens premiered globally in March and achieved impressive ratings. Sunny Saha, Senior Vice President and Managing Director, Turner International Asia Pacific, said, “These award wins again show Ben 10’s global appeal. With the successful debut of the CG movie, along with the franchise’s latest series, Ben 10: Omniverse, it’s been another epic year for Ben Tennyson and his awesome alien forms. Last week’s results also demonstrate the high level of animation talent on show in Asia and the talent available here.”
Asia has been an important platform for the franchise’s recent successes. For Ben 10 – Destroy All Aliens, Singapore-based animation studio Tiny Island were instrumental and Silas Hickey, the project’s executive producer, is based in Hong Kong.
Most recently, the Cartoon Network original production team created a 2.5-minute short called Road Trip Rumble. The special is currently available exclusively to Asian viewers and premiering globally later in the month. Online, the multi-platform app Ben 10 Ultimate Alien: Xenodrome had more than a million downloads from around the Asia-Pacific region in its first few weeks.
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Also at the Asian Television Awards 2012, other Turner projects to receive nominations included: Magicskool, Roll No. 21 and Dukes of Broxtonia. And at PromaxBDA Asia Awards 2012, Cartoon Network’s creative services team snapped up another Gold gong with a unique PSA-style Tom & Jerry promo, and Silver for the launch campaign of Oggy and the Cockroaches in India.
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NOTE TO EDITORS:
Turner at the Asian Television Awards 2012 – December 6
The Asian TV industry’s most significant and celebrated event, recognizing excellence in programming, production and performance.
http://ata.onscreenasia.com/ata/ata-2012-winner-list.asp (full list of winners available online)
- BEST 3D ANIMATED PROGRAMME BEN 10 – DESTROY ALL ALIENS WON
- BEST CHILDREN’S PROGRAMME MAGICSKOOL NOMINATED
- BEST 2D ANIMATED PROGRAMME ROLL NO. 21 (SEASON 3) NOMINATED
- BEST 2D ANIMATED PROGRAMME DUKES OF BROXSTONIA SERIES 2 NOMINATED
Turner at PromaxBDA Asia Awards 2012 – December 6
The PromaxBDA Awards recognize excellence in on-air promotion, branding and advertising in Asia.
http://apps.promaxbda.org/asia/2012/2012winners.html (full list of winners and entries available online)
- BEST MOVIE CAMPAIGN BEN 10 – DESTROY ALL ALIENS GOLD
- BEST CHILDREN’S PROGRAMME PROMO TOM & JERRY PSA GOLD
- BEST CHILDREN’S PROGRAMME CAMPAIGN OGGY & THE COCKROACHES LAUNCH SILVER
About Cartoon Network Asia Pacific
Cartoon Network, the number one kids’ channel in the Asia Pacific region, offers the best in original animated entertainment while drawing from the world’s most iconic cartoon library of Warner Bros., MGM and Hanna-Barbera titles. Original series showcased on Cartoon Network include the globally popular series Ben 10, The Amazing World of Gumball and Adventure Time. Cartoon Network is available in 23 territories throughout the Asia Pacific region and is currently seen in over 69 million cable homes. Online, Cartoon Network Asia Pacific reaches nearly five million unique visitors a month.
Turner Broadcasting System Asia Pacific, Inc., a Time Warner company, is a major producer of multiplatform news and entertainment content around the world and the leading provider of programming for the basic cable industry.
For more information, please contact:
James Moore
Turner International Asia Pacific Limited
Tel: +852 3128 3720
Email: James.Moore@turner.com