October 3, 2012 – An emerging but important subject for 2013 is likely to be cloud transcoding, which gives content providers or even platform operators the option to transfer video to a third-party that acts as a SaaS (Software as a Service) provider, rather than performing all or even any transcoding on their own premises. One of the companies hoping to convince the Pay TV market that this is a serious proposition is Brightcove, whose Chief Marketing Officer Jeff Whatcott believes cloud transcoding has an important role in reducing the pain associated with making more content available in more formats for multiscreen devices.
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