COLOMBO (March 11, 2013): IPTV provider PEO TV brings kids’ entertainment in Sri Lanka to a whole new level, with the carriage announcement of the region’s most popular children’s channels – Cartoon Network and POGO. The channels, available from March 4, bring popular series such as Ben 10, Scooby Doo, M.A.D. (Music Art and Dance) and new global hit DreamWorks Dragons: Riders of Berk to even more viewers and fans on the island nation. Both channels are available in English.
Troy Lobo, Senior Director Network & Content Distribution, South Asia, Turner International India Pvt. Ltd. said, “Sri Lanka is a key market for Turner and we are happy to announce this strategic move to strengthen our presence here. The ever-evolving kids’ entertainment genre has huge potential in Sri Lanka, allowing us partner with SLT PEO TV to broadcast both Cartoon Network and POGO.”
Mr. Malraj Balapitiya – CEO of SLT VisionCom (Pvt) Ltd added, “We are excited to launch Cartoon Network and POGO – the two leading kids’ channels dedicated to young viewers. The launch is in response to our viewer preferences, which we at SLT PEO TV pay a lot of attention to. Every audience segment is important to us and we thrive in providing a varied choice to every single member of the family.”
PEO TV is the perfect platform for Sri Lankan audiences to enjoy the best of local and international infotainment from around the world. The provider is committed to enhancing viewer experiences and engagement through interactive and personalised experiences. The availability of Cartoon Network and POGO brings an injection of fun to the platform’s existing portfolio of kids’ brands.
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About Cartoon Network Asia Pacific
Cartoon Network, the number one kids’ channel in Asia Pacific, offers the best in original animated entertainment while drawing from the world’s most iconic cartoon library of Warner Bros., MGM and Hanna-Barbera titles. Original series showcased on Cartoon Network include the hit, award-winning series Ben 10, The Amazing World of Gumball, Regular Show and Adventure Time. Cartoon Network is available in 23 territories throughout Asia Pacific and is currently seen in more than 71 million cable homes. Online, Cartoon Network’s eight websites in the region reach nearly four million unique visitors a month with one million registered users, and eight million Facebook fans.
In Asia Pacific, Cartoon Network is owned and operated by Turner Broadcasting System Asia Pacific, Inc., a Time Warner company. Turner creates and distributes award-winning, branded news and entertainment media environments on television and other platforms. Turner is a leader in the Asian television and media business, offering a total of 18 branded channels in nine languages reaching hundreds of millions of viewers in 32 countries via 29 feeds.
About POGO
Catering to the generation of kids who bounce higher, play smarter, think louder and dream bigger, POGO is Turner’s only-for-South Asia kids’ entertainment network. The channel features animated and live action content spanning multiple genres from comedy and art to games and curiosity. POGO inspires more than 27 million kids across the country with its exciting and highly engaging content portfolio.
Over the years, POGO has steadily paved its way to becoming the number 1 kids’ entertainment channel in India.
About PEO TV
Sri Lanka Telecom PLC introduced the IPTV (Internet Protocol Television) technology to Sri Lanka under the brand name PEO TV (Personalized Entertainment Option). SLT PEO TV offers a host of services to its customers including Live TV Services, Time Shift TV, Rewind TV, Video on Demand, Subscription Video on Demand and many Interactive Applications & Services. SLT PEO TV currently owns an active subscriber base over 70,000 around the island and presently customers can enjoy over 80 prime local and international TV channels.
Asia Pacific contact for media enquiries:
James Moore, Regional Senior PR Manager, Turner International Asia Pacific Limited
Tel: +852 3128-3720
email: James.Moore@turner.com