Celestial Tiger Entertainment Roars with Ratings Success Across the Philippines, Malaysia and Singapore in 2017

HONG KONG (January 17, 2018) – Celestial Tiger Entertainment (CTE), operator of the largest bouquet of pan-Asian channels dedicated to Asian entertainment, achieved stellar ratings in 2017 across its five core channel brands Celestial Movies (CM), Celestial Classic Movies (CCM), cHK, KIX and Thrill in the Philippines, Malaysia and Singapore.

In the Philippines, CTE was a top tier pan-regional channel operator with three of its channels (KIX, Thrill and Celestial Movies Pinoy) among the top 30 pay TV channels in the country in 2017 (1). KIX was the #1 regional English general entertainment (GE) channel in 2017 (2), growing its national audience by 51%. During the same time, Thrill’s viewership grew by a thrilling 83% in 2017 (3). Celestial Movies Pinoy, a localized Celestial Movies exclusive to Cignal, is the fifth highest-rated channel among all pay TV channels on Cignal’s platform with their adult 20+ audience in 2017. Celestial Movies Pinoy’s offering of Chinese and Asian movies increased its audience size by an incredible 269% last year (4).

In Singapore, among Singtel’s Chinese audience, cHK was the third most-watched channel among all pay TV channels for the full year of 2017 (5). In Q4 of last year, cHK hit record high ratings, the highest viewership recorded for cHK since the SG-TAM service officially launched on October 1, 2016 (6).

In both Philippines and Singapore, CTE was second among all pan-regional channel operators with the greatest number of reported channels (cHK, CCM and CM in Singapore and KIX, Thrill, CM Pinoy in Philippines) among the top 30 pay TV channels in 2017 (1&7).

In Malaysia, CCM, CM and CMHD – were the three most-watched movie channels among Astro Chinese audiences in 2017 (8), and KIX HD was the #2 regional English GE channel among Astro viewers in 2017. (9)

“I am extremely thrilled that Celestial Tiger Entertainment’s channels continue to roar with stellar ratings consistently across our key markets in Southeast Asia,” said Ofanny Choi, Executive Vice President, TV Networks, Celestial Tiger Entertainment. “Our continuing top tier channel performance reflects our on-going commitment to deliver premium, relevant and unique programming across our channels, which is highly valued by pay television subscribers.”

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Kantar Media (National Philippines, All Panel). 2017; whole day. Ranked by Rtg (‘000).
[1] C&S 2+/ 20+; top 30 cable & satellite channels; counting excludes local channel provider(s).
[2] C&S 2+/ 20+; regional English GE channels: AXN, Channel V, Comedy Central, Diva Universal, E!, Fox, Fox Crime, Foxlife, Hits, KIX, Lifetime, RTL CBS, Sony Channel, SYFY, truTV, Universal Channel, Warner TV.
[3] YOY: C&S 20+; 2017 vs. 2016.
[4] Cignal 20+; ranked across cable & satellite channels/ YOY: 2017 vs. May-Dec 2016.

SG-TAM. 2017; whole day; data (as of Jan 9, 2018). Ranked by Rtg (‘000).
[5] Singtel Chinese 4+/ 20+; reported pay TV channels.
[6] Singtel Chinese 4+/20+; Oct 2016 – Dec 2017; quarterly Rtg (‘000).
[7] Pay TV 4+/ 20+; top 30 reported pay TV channels (excluded duplicated channels with different audio tracks); counting excludes local channel provider(s).

Kantar Media (Malaysia DTAM). 2017; whole day; consolidated data (as of Jan 8, 2018). Ranked by Rtg (‘000) on an individual channel basis.
[8] Astro Chinese 4+/20+; movie channels.
[9] Astro 4+/20+; English GE channels: AXN, AXN HD, Diva, Diva HD, E!, Fox HD, Foxlife, Foxlife HD, FX HD, Hits HD, ITV Choice, KIX HD, Lifetime HD, MTV, Warner TV HD.

Media Contact:
Pauline Poon
Celestial Tiger Entertainment
T: 852 2239 6131
E: pauline.poon@celestialtiger.com

About Celestial Tiger Entertainment
CELESTIAL TIGER ENTERTAINMENT (CTE) is a leading independent media company dedicated to entertaining audiences in Asia and beyond. The company creates and distributes branded pay television channels and services targeted at Asian consumers.

CTE operates a powerful bouquet of distinct pay television services including: CELESTIAL MOVIES, the premier 24-hour first-run Chinese movie channel in Asia and beyond; CELESTIAL CLASSIC MOVIES, the world’s most-widely distributed Chinese movie channel with an unparalleled array of Chinese movie masterpieces; cHK, a general entertainment channel offering cool, chic, and contemporary celebrity-powered Hong Kong entertainment; KIX, the ultimate destination for action entertainment; MIAO MI, the Mandarin edutainment channel created for preschool kids across Asia; and THRILL, Asia’s only regional horror, thriller and suspense movie channel. All of CTE’s channel brands are available as linear, on-demand and over-the-top services. CTE also produces original production for its bouquet of channels.

Headquartered in Hong Kong, CTE’s majority shareholders are Saban Capital Group, a leading private investment firm specializing in the media, entertainment and communications industries; Celestial Pictures, a diversified Asian entertainment company owned by Astro Overseas Limited; and Lionsgate, the world’s largest independent filmed entertainment studio.

For more information, please visit www.celestialtiger.com

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