DISCOVERY CHANNEL REVEALS NEW ON-AIR LOOK IN ASIA-PACIFIC
Singapore, October 13, 2011 – Discovery Networks Asia-Pacific (DNAP), a division of the number-one nonfiction media company Discovery Communications, unveiled plans today for Discovery Channel’s new on-air look which launches across 34 countries in the region from October 17.
Tom Keaveny, president and managing director, Discovery Networks Asia-Pacific, said, “Discovery Channel has brought the wonders of our world to viewers in Asia-Pacific for nearly two decades. The new look reflects a clean, contemporary feel and the evolution of the brand aligns with our strategy of constantly evolving to remain relevant and exciting to our audience through our programming.”
Discovery Channel has a revitalized on-air look, which sees the network using its signature globe icon as a central element and merging it with the “D” in Discovery. The refresh also sees Discovery Channel bring to life a striking, new on-air identity that includes brand new spots that capture the essence of the brand through key talent such as Bear Grylls, Mike Rowe, the Mythbusters and Jeremy Wade.
The result is a more dynamic presentation style and a contemporary on-air look that brings the channel more in line with the aspirations and core values of its primary audience, 25-54-year-old males and the unique balance of entertainment and knowledge which appeals to the channel’s broader audience of Adult 15+.
The new on-air concept uses a more energetic palette packed with fast-paced graphics, as well as new end pages, idents and menus.
The refresh launches alongside a strong line-up of new shows including CURIOSITY, an unprecedented landmark series which fearlessly dives into a world of questions posed by well-known personalities like Academy Award-winning Morgan Freeman, Samuel L. Jackson and Eli Roth.
The new look will premiere in India on October 17, followed by the rest of the region on October 30 at 0600 hrs (6:00 am SIN/HK).
###
About Discovery Channel
Discovery Channel, the flagship network of Discovery Communications, is devoted to creating the highest quality non-fiction programming in the world and remains one of the most dynamic networks on television. First launched in 1985, Discovery Channel now reaches more than 180 million subscribers in Asia Pacific. Globally, Discovery Channel is one of the world’s most widely distributed television brands, reaching 393 million cumulative subscribers in 210 countries in 43 languages. It offers viewers an engaging line-up of high-quality non-fiction entertainment from blue-chip nature, science and technology, ancient and contemporary history, adventure, cultural and topical documentaries. For more information, visit www.discoverychannelasia.com.
About Discovery Communications
Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) is the world’s #1 nonfiction media company reaching more than 1.5 billion cumulative subscribers in 210 countries and territories. Discovery empowers people to explore their world and satisfy their curiosity through 130-plus worldwide networks, led by Discovery Channel, TLC, Animal Planet, Discovery Science and Discovery HD, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com. In Asia-Pacific, seven Discovery brands reach 525 million cumulative subscribers in 34 countries with programming customized in 14 languages.
Contact:
Melissa Tham/Stephanie Tan
melissa_tham@discovery.com/stephanie_tan@discovery.com
DID: (65) 6510 7637/(65) 6510 7699