The 30-minute special premieres Sunday, 14 September at 8:55pm on DIVA, and 9pm on CNBC
Singapore, 4 September 2014 – DIVA – Asia’s leading women’s entertainment channel teams up with CNBC – the leading business and financial news network – on Running The Show, a 30-minute special that takes a look into the lives of some of the most influential female figures today. The programme marks the return of premium perfumer and luxury fashion house Hugo Boss on DIVA, with an evolved partnership based on creative solutions, involving on-air promotions, digital drives and content creation for DIVA.
“The modern woman is a complex persona. She is the enterprising career woman, the multi-tasking mother, the digital-savvy daughter and much more,” said Christine Fellowes, Managing Director, Asia Pacific, Universal Networks International. “We partnered with CNBC to showcase and celebrate women who are strong, independent and feminine – all at the same time”.
Hosted by CNBC anchor Susan Li, the special premieres Sunday, 14 September at 8:55pm on DIVA, and 9pm on CNBC. Running The Show is also the first-ever collaboration between NBCUniversal International Television’s news and entertainment channels in Asia.
In Running The Show, Susan Li explores the many different facets of some of today’s most successful ladies. Featured personalities include Marchon Eyewear vice-president of design Leslie Muller, Dress for Success CEO Joi Gordon, Esquel Group chairman Marjorie Yang and Singapore entrepreneur Tjin Lee – all of whom are aspirational figures and game changers in their fields.
“Marketing to the female audience is increasingly a priority for many brands, especially Hugo Boss, which wants to break free from the confines of being perceived as an exclusively male brand,” said Celestine Tan, P&G Prestige Asia Pacific Content Lead, Mediacom. “In this regard, DIVA has been an excellent partner in driving relevance between Hugo Boss and our women audiences through creative solutions that span across regional broadcast and digital.”
As we approach 2015, there is no doubt that the world is changing. Who are the women shaping it and how have they achieved excellence and happiness in their fields?
These are the women who are RUNNING THE SHOW.
To find out more about the women featured on Running The Show, visit www.runningtheshow.tv
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About Universal Networks International
Universal Networks International, the international channels division of NBCUniversal, is one of the world’s premier entertainment portfolios, delivering quality content and compelling brands to over 176 territories across Europe, the Middle East, Africa, Latin America and Asia Pacific. The brands in the portfolio include Universal Channel, Syfy, 13th Street, Studio Universal, E! Entertainment Television, The Style Network, DIVA, Telemundo and Golf Channel. These unique brands deliver a full range of entertainment experiences to local audiences across the globe. Universal Networks International also operates Movies 24. Further, NBCUniversal News Group, one of the most influential and respected portfolios of on-air and digital news properties in the world, operate CNBC and NBC News internationally.
Universal Networks International is a division of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation.
About CNBC
CNBC is the leading global broadcaster of live business and financial news and information, reporting directly from the major financial markets around the globe with three regional networks including CNBC in Asia, CNBC in EMEA and CNBC in the US. CNBC.com is the preeminent financial news source on the web, featuring an unprecedented amount of video, real-time market analysis, web-exclusive live video and analytical financial tools. CNBC is dedicated to CEOs, senior corporate executives; the financial services industry and private investors. The channel is available in more than 371 million homes worldwide. CNBC is a division of NBCUniversal. www.cnbc.com
Press Contacts
CNBC Valerie Martinez,
Communications Manager
T: (+65) 6326 1123
E: valerie.martinez@nbcuni.com
Universal Networks International
Haikal Jamari, Marketing & PR, South East Asia
T: (+65) 6326 1891 / (+65) 8338 3719
E: haikal.jamari@nbcuni.com
SPRG (on behalf of NBCUniversal)
Yvonne Phoo, Account Manager, Singapore
T: (+65) 6325 8376 / (+65) 9101 1583
E: yvonne.phoo@sprg.com.sg
Ivan Lau, Senior Associate, Singapore
T: (+65) 6325 8278 / (+65) 9343 0768
E: ivan.lau@sprg.com.sg