DMX implements Vision CEP as Convergence Network Integration showcase at JiangSu Cable TV
- First implementation of Content Discovery Platform in Asia Pacific
- Breakthrough into China’s network convergence market
- First rollout of KDDI R&D and DMX joint technologies
Singapore, 3 October 2011 – DMX Technologies Group Limited, (“DMX”, “宏天科技” or the “Group”), a leading integrated network infrastructure and digital media solutions provider, is pleased to announce that it has successfully implemented Vision CEP as the network convergence showcase for Jiangsu Broadcasting Television Network Corporation Limited (“Jiangsu Cable”, “江苏有线” or “JSCN”). This is the first content discovery platform implementation for a cable operator in Asia Pacific.
JSCN is China’s largest and the world’s 2nd largest cable TV network operator with over 14 million subscribers. Jiangsu is one of the 12 selected pilot cities under the national network convergence policy and JSCN has been successful in delivering N-screen, synchronization and other interactive TV services in the last few years. The latest implementation of DMX’s flagship platform, Vision CEP, allows JSCN to deliver real-time, N-screen personalized selection of content and services to its subscribers. This greatly extends the appeal and relevance of JSCN’s TV subscriber portal; which had been a key factor throughout its years of successful operation.
Vision CEP is a Content Discovery Platform (CDP) that addresses the rapid change in today’s digital entertainment landscape. Adapted from KDDI’s patented recommendation and delivery technologies, Vision CEP is a platform designed for making personalized recommendations through awareness of context and situation and is cross services i.e. N-screen. It incorporates
the latest Fixed, Mobile and Broadcast Convergence (FMBC) technology which allow TV and mobile operators to simultaneously adapt and share content across television, Internet and mobile phones. Through this platform, subscriber activities were noted to have increased as much as 137% and 95% on click and purchase ratio respectively.
“We are pleased to formally launch Vision CEP with JSCN; which is the first in Asia Pacific and heralds a win-win situation for both companies in China’s network convergence policy. This implementation not only showcased our software skills and capability; but also recognition and acceptance of our collaboration with KDDI on its R&D technology in the Chinese cable market. As China undergoes network convergence through the merging of telecommunications, television and Internet services, the launch of Vision CEP opens up opportunities for DMX to tap on the potential of the fast-growing trend and lays the groundwork for the roll-out of future FMBC services.”
– Jismyl Teo (“张楚琴”), CEO of DMX Technologies
Vision CEP is an avenue through which operators can capitalize on the fast-growing converged market as it is a foundation convergence platform that allows operators to move beyond conventional services to FMBC services. Leveraging on cross-screen interactions and cross-service recommendations, operators can increase the stickiness of their subscribers, attract and retain customers and generate higher revenue from the new services.
“We are honored to work closely with JSCN in the first implementation of Vision CEP in a cable environment in Asia Pacific. Going forward, we will continue to play an active role in the PRC convergence market; be it with cable or telecom operators. To date, DMX has marketed Vision CEP to 5 out of the 12 cities earmarked by the PRC government for FMBC network convergence trial. With the network convergence trial projected to complete in 2015, we see healthy interest in its Vision CEP platform by cable television and telecommunications clients.”
– Samson Cheng (“郑少华”), Regional Director, Digital Media Solution
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Yvonne Lai | Regional Marketing Specialist | DMX Technologies (HK) Ltd. | 1401 Stanhope House, 738 King’s Road, Quarry Bay, Hong Kong | T: 852-29603642 | F: 852-28022062 | yvonnelai@dmxtechnologies.com