(4 April 2013, Singapore)- ‘Duck Dynasty’, the real-life series that has become the biggest-ever hit on A+E Networks in the US, is set to fly across Asia onto HISTORY™ channel this April.
The Season Three Premiere of ‘Duck Dynasty’ brought in a whopping 8.6 million total viewers in the U.S, with 5.0 million adults 18-49 and 4.9 million adults 25-54 – making it the #1 telecast in A+E Network history.
The show was also the most social show on television that night. According to Trendrr TV, Blufin Labs and Social Guide, the series had more total activity across all major social media platforms than any other telecast on television for the night, with both episodes ranking #1 and #2 ahead of ‘American Idol’.
Duck Dynasty features an eccentric Louisiana bayou family – The Robertsons – who turned a duck call invention into a multi-million dollar sporting empire despite their modest lifestyle and homes in the backwoods. In this household, even the most ordinary family affair is met with a special Robertson twist of downhome practicality and witty sense of humor.
“The Robertsons offer us a unique, off-the-wall family where tradition meets inventiveness and entrepreneurialism, born out of a passion for the age-old tradition of duck hunting. Duck Dynasty is a window into this slice of life in the Bayou – where squirrel pie is on the menu, camouflage is in the wardrobe, and mobile phones keep the business running from amongst the reeds. We are extremely excited to bring this phenomenal hit to HISTORY audiences across Asia” said Michele Schofield, Senior Vice President, Programming & Marketing at AETN All Asia Networks.
‘Duck Dynasty’ will be available to Singapore viewers when the first season premieres on 11 April on HISTORY™ (StarHub TV Ch 401), every Thursday with back to back episodes at 10pm and 10:30pm.
For Press Enquiries:
Strategic Public Relations Group
Regina Yeo
+65 6325 8232
regina.yeo@sprg.com.sg
AETN All Asia Networks
Hazel Yap
+65 6837 8921
hazel.yap@aetnallasia.com