8 April 2013, Singapore – Pop of culture destination, E! (Starhub Ch 441), is boosting its original content with local productions focusing on the topics that fascinate the pop culture fan in all of us – from Asian celebrities to the latest in trends, music, television, movies and nightlife. Starting in April with bite-size E! News Asia interstitials to a series of “E! Specials” covering the most talked about names in Asia, and E!’s slate of original programming that’s produced in Asia for local audiences will expand significantly.
Currently airing over 500 hours of original programming on E! Asia, the increased local production content will provide E! viewers with an unprecedented offering that’s right on the pulse of Asian pop culture. E! closed 2012 at the top as the #1 English entertainment and lifestyle channel for female TV audiences 20-44 among all international general entertainment channels in Singapore.*
David Gunson, VP of South East Asia Channels, Universal Networks International said, “We are investing in more Asian productions to ensure our range of programming reflects the content E! viewers are passionate about watching. E! has continually attracted audiences with original shows such as Keeping Up with The Kardashians and E! News. Compelling content that is especially relevant to our audiences in Asia will magnify E!’s strength as a singular destination for television audiences seeking a distinctively original and topical entertainment experience.”
E! News Asia interstitials will begin airing on 8 April, with three new versions each lasting 60 seconds launching every week. E! Specials – the exclusive and intimate access to the personal and professional lives of celebrities with never before seen footage – will feature prominent Asian personalities and is slated for the second and third quarter of 2013.
*Kantar Media Singapore
About Universal Networks International
Universal Networks International, the international channels division of NBCUniversal, is one of the world’s premier entertainment portfolios, delivering quality content and compelling brands to over 176 territories across Europe, the Middle East, Africa, Latin America and Asia Pacific. The brands in the portfolio include Universal Channel, Syfy, 13th Street Universal, Studio Universal, E! Entertainment Television, The Style Network, DIVA Universal and Golf Channel. These unique brands deliver a full range of entertainment experiences to local audiences across the globe. Universal Networks International also operates Movies 24 and has a controlling interest in the KidsCo joint venture.
Universal Networks International is a division of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBCUniversal is owned by Comcast Corporation.
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Marlene Ee
Communications Manager, Asia Pacific
Universal Networks International
marlene.ee@nbcuni.com | (65) 6326 1872
Regina Yeo
Strategic Public Relations Pte Ltd, Singapore
+65 6325 8232
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Sarah Sanusi
Strategic Public Relations Pte Ltd, Singapore
+65 6325 8185
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