(April 9, 2013) Following a range of initiatives announced October 2012 as the service approached its 20th anniversary, international news channel Euronews confirmed at MIPTV that it is rolling out a new organisation that plays on the strengths of its 400-strong journalist staff and the quality of its editorial line.
The user experience – already pinpointed as a priority by Euronews in early 2011 – is now more than ever at the heart of its news offering. A ‘product marketing’ approach is being applied to each existing and new mode of consumption, whether digital or not. The product marketing and innovation department, a recently created cross-functional unit that acts as a matrix for anticipating the new ways in which news is consumed, is tasked with ensuring that Euronews’ media offering performs for users and consolidating its place among the world leaders.
Read more at Advanced Television