August 6, 2014 – Taiwan – FOX Sports Taiwan announced today that it closed a deal with Uni-Lions, one of the key teams in Taiwan’s Chinese Professional Baseball League (CPBL), for rights to broadcast all its home games against rival team, the Lamigo-Monkeys, for the remainder of the current season starting from August 6. This is the first time CPBL games will be broadcast on FOX Sports. Broadcasts will be available in both SD and HD.
FOX Sports Taiwan is dedicated to bringing to sports fans in Taiwan a variety of international major sports events, including Major Leagues Baseball (MLB), Nippon Professional Baseball, National Basketball Association (NBA), the FIBA World Cup (basketball), the Australian Open (tennis), the French Open (tennis), the Wimbledon Championship (tennis), Formula E (motorsport), all the golf Majors, Ladies’ Professional Golf Association (LPGA) and the UFC. FOX Sports also has the broadcast rights for the Bundesliga (football) starting from 2015. The agreement with Uni-Lions affirms FOX Sports’ commitment to viewers in Taiwan of bringing to them sports and events that matter to them.
Since FOX Sports launched in Taiwan in 2013, the network has put in great efforts into localizing the sports experience and providing the best sporting content most relevant to audiences in Taiwan. This includes building a FOX Sports studio in Taiwan, expanding the local production team, increasing the number of hours of locally produced programmes with tie-ins to international sporting events, and essentially creating a local sports production hub in Taiwan dedicated to delivering high quality content for Taiwan. In addition, from August 15 the FOX Sports network regionally, including in Taiwan, will be revamped to 3 channel brands – FOX Sports, FOX Sports 2 and FOX Sports 3 – which will further enhance the sports viewing experience.
On the broadcast agreement with Uni-Lions, Joanne Tsai, Executive Vice President & Managing Director for Taiwan and China at FOX International Channels, commented, “As the broadcaster of Major League Baseball, Nippon Professional Baseball and now CPBL games, we can proudly say that FOX Sports is truly the home of baseball in Taiwan. We are excited for this opportunity to air Uni-Lions’ home games against Lamigo-Monkeys and will apply FOX Sports’ extensive experience in live broadcasts of blockbuster international sporting events to ensure that we provide fans in Taiwan with the best possible viewing experience. In addition, with FOX Sports being part of the FOX International Channels, we will leverage the promotional resources of being part of a larger multi-genre network to drive even more viewership of Uni-Lion games and the CPBL. We will continue to work hard at securing even more locally relevant content to cater to the tastes of Taiwan sports fans.”
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In Asia, FIC operates or distributes 30+ channel brands, including the FOX, STAR and National Geographic brands, with over 100 feeds across 14 markets. As the leading pay-TV network in the region, we reach more than 550 million cumulative subscribers across Asia Pacific and the Middle East with offices in Hong Kong, China, Taiwan, Japan, Korea, Singapore, Malaysia, Indonesia, Philippines, Thailand, Vietnam, India, Australia and the UAE. For more information, please visit www.foxinternationalchannels.com.
Media Inquiries:
Mindy Lee (Taiwan)
+886 2 8752 8927
Mindy.Lee@fox.com
Kelly Jang (Asia)
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