(Aug 15, 2014) In its biannual This Year, Next Year report, GroupM forecasts that global advertising investments in 2015 will reach $560 billion, finally exceeding the pre-crisis peak of 2007-08.
The U.S. still accounts for a quarter of global ad dollars, with a moderate 3.4 percent growth rate this year to $162 billion. Second-place China is excelling at a faster rate, expecting 9.8 percent growth to $76 billion. Nigeria, Kenya and Vietnam are also growing.
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