HUAWEI AND DISCOVERY COMMUNICATIONS INK GLOBAL PARTNERSHIP TO CREATE DISCOVERY’S FIRST CO-BRANDED MOBILE PHONE
– The Huawei-Discovery Expedition phone, debuting in time for holiday 2011, enables consumers stay connected while enjoying the great outdoors –
September 27, 2011 – Discovery Communications, the world’s number one non-fiction media company, announced today a global partnership with Huawei Device, one of the world’s largest handset manufacturers, for the development of the Huawei-Discovery Expedition phone. This partnership signals Huawei’s increasing presence in the Americas, Europe, Australia, Asia, China and other global markets.
The Huawei-Discovery Expedition phone is part of the expanding Discovery Expedition line, the official lifestyle brand of Discovery Channel. This feature phone is water-resistant, dustproof and anti-shock, and also includes a GPS, torch, compass and G-sensor, making it compatible with travel and outdoor activities. Additionally, it is equipped with Facebook and Twitter social networking capabilities, allowing consumers to share their outdoor adventures and memories with friends and loved ones. The phone will be commercially available in the fourth quarter of 2011 and will retail through operators and distributors around the world.
“Discovery’s global partnership with Huawei is the first in a series of strategic efforts to create additional touch points for our consumers to engage and interact with our networks brands all around the world,” said Nicolas Bonard, Senior Vice President, Discovery Enterprises International, Discovery Networks International. “Discovery Expedition, the premier lifestyle outdoor apparel and accessories brand, is our newest retail and merchandising initiative, designed to complement the qualities found at the heart of our flagship brand Discovery Channel – adventure, exploration, technology and quality.”
“This is the first time that Huawei is creating a co-branded mobile phone with Discovery, and we are very excited about providing outdoor enthusiasts with a device that can support their communications and active lifestyle needs. This partnership will allow Huawei to leverage Discovery’s robust marketing channels to consumers around the world. This Huawei-Discovery Expedition phone collaboration is the first of many to come and we look forward to working even more closely with Discovery in the near future to co-create more innovative products that we can share with consumers,” says Victor Xu, Chief Marketing Officer, Huawei Device.
The Huawei-Discovery Expedition phone will be promoted through a comprehensive marketing campaign which includes on-air and online advertising, public relations, and support via Discovery’s websites and social media assets.
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About Discovery Communications
Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) is the world’s #1 nonfiction media company reaching more than 1.5 billion cumulative subscribers in 210 countries and territories. Discovery empowers people to explore their world and satisfy their curiosity through 130-plus worldwide networks, led by Discovery Channel, TLC, Animal Planet, Discovery Science and Discovery HD, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com. In Asia-Pacific, seven Discovery brands reach 525 million cumulative subscribers in 34 countries with programming customized in 14 languages.
About Huawei Device
Huawei Device Co., Ltd’s products cover a wide range of market sectors including mobile phones, mobile broadband devices, and home devices. Our products also include the Hi Space App Store and the Management Cloud, which are solutions that make devices smarter and easier to use. With our primary focus on the consumers, Huawei Device is committed to creating the most influential smart device brands in the world, providing user-friendly mobile Internet experiences. As of the end of 2010, Huawei Device’s products were available through more than 500 operators all over the world. Huawei Device has established strategic partnerships with many of the world’s leading operators including Telefónica, China Mobile, Vodafone, T-Mobile, BT, China Telecom, NTT Docomo, France Telecom, and China Unicom.
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