Internet Streaming Service Offering Subscribers Around 1,000 Hours Of HBO Original Content 12 Hours After The U.S.
HBO GO Is Available In Asia First and Exclusively To now TV Customers
SINGAPORE, NOVEMBER 1, 2012 – HBO Asia, the leader in home entertainment, today announced that it will soon be launching a brand new Internet streaming service known as HBO GO in Asia. HBO GO allows subscribers to enjoy their favorite HBO Original programs 12 hours after the U.S. across multiple devices including laptops, tablets and smartphones, anytime, anywhere. Hong Kong’s now TV will be the first broadcaster in Asia to launch HBO GO in the first quarter of 2013.
HBO GO draws on a vast library of around 1,000 hours of HBO Original programs including series, films and other special programming such as documentaries, entertainment specials, family content and stand-up comedy. Exciting lineup of programs include the latest seasons of award-winning and critically acclaimed series, GAME OF THRONES, GIRLS, TRUE BLOOD and VEEP. Popular series such as BAND OF BROTHERS, THE PACIFIC and THE NEWSROOM will also be available. Subscribers will be able to select what they want to watch on the device of their choice, giving more control to the viewer.
“This announcement further demonstrates HBO Asia’s commitment to introducing value-added services that provide flexibility, compelling content, and increased customer satisfaction,” said Jonathan Spink, Chief Executive Officer, HBO Asia. “HBO GO will meet the demand of changing consumer viewing habits, offering subscribers quick access to a wide variety of award-winning and critically-acclaimed content 12 hours after the U.S., which will help with the ongoing fight against illegal copying, distribution and piracy.”
Available free to now TV’s HBO MAX PAK Premium subscribers, Spink added, “We are very pleased that now TV will be the first broadcaster in Asia to offer HBO GO, as Hong Kong is a highly sophisticated market with a prevalence of high speed broadband network and mobile and tablet users, providing the perfect environment for the introduction of HBO GO.”
Janice Lee, PCCW’s Managing Director of TV and New Media, said, “HBO has always been our partner of choice who strives to offer the best to Hong Kong viewers. With HBO GO, it further demonstrates its commitment to the Hong Kong audience.”
“Over the past months, we have launched a number of apps with great success, including the now Player and now news apps, with which we have accumulated over one million downloads via smartphones, tablets and other devices. We have every confidence that HBO GO, as a new addition to our content line-up, will further enrich our customer experience by offering great content anytime, anywhere.” Lee added.
The HBO GO service will complement HBO Asia’s bouquet of subscription movie channels in the region – HBO, HBO HD, HBO SIGNATURE, HBO FAMILY, HBO HITS, HBO HITS HD and CINEMAX – as well as HBO ON DEMAND, the subscription video-on-demand service, and RED, HBO Asia’s first premium Asian movie channel.
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About HBO ASIA
Singapore-based HBO Asia is able to bring the best of Hollywood to Asia first because of its exclusive licensing deals with major Hollywood studios – Paramount Pictures, Sony Pictures, Universal Studios and Warner Bros., as well as a large number of major independent studios. HBO Asia has proprietary and award-winning HBO Original programs that are produced exclusively for HBO viewers. HBO Asia offers five subscription movie channels with uninterrupted programming – HBO, HBO SIGNATURE, HBO FAMILY, HBO HITS and CINEMAX – as well as HBO GO, the brand new Internet streaming service, HBO ON DEMAND, a subscription video-on-demand service, HBO HD, the first regional movie channel to broadcast in high definition in Asia, HBO HITS HD, which delivers Hollywood blockbuster hits 24-hours a day in high definition, and RED, HBO Asia’s first premium Asian movie channel. HBO Asia is the exclusive distributor of BabyFirst and WarnerTV in Asia and a joint venture of HBO (a Time Warner company) and Paramount. Log on to www.hboasia.com for more information.
About now TV
now TV is one of the world’s largest commercial deployments of IPTV and Hong Kong’s largest pay-TV provider. It is delivered by PCCW Media, the multimedia and entertainment subsidiary of PCCW Limited. PCCW also holds interests in telecommunications, IT solutions, property development and investment, and other businesses.
now TV serves Hong Kong with more than 180 channels of local, Asian and international programming, including premium content such as Spanish La Liga , English FA Cup, NBA, French Open, US Open, ATP World Tour, BWF Super Series, World Snooker Tour, F1 and PGA Tour. In addition, now TV is both a leading producer of news, sports and infotainment programming and a provider of a wide range of interactive services. now TV can be enjoyed on the eye devices provided by HKT, the telecommunications business of PCCW. Select now TV content and interactive applications can also be accessed via HKT’s 3G mobile network and broadband service. To learn more about now TV, please visit www.now.com.
For further information, please contact:
Karen Lai
Director, Communications
HBO Asia
Tel: (65) 6381 1796
Email: karen.lai@hboasia.com