SINGAPORE, OCTOBER 01, 2012 – HBO FAMILY, one of HBO Asia’s multiplex channels which offers wholesome, light-hearted entertainment for the family, gets repackaged on-air and online from today, 1 October 2012.
“HBO FAMILY now has an updated look and feel which is more fun, modern and trendy,” said Magdalene Ew, Senior Vice President of Marketing, Creative and Content, HBO Asia. “The graphics of the channel has more vibrant colors, animated cubes and a look which is described as more energetic with a twist of fun.”
The repackaging of HBO FAMILY follows the recent on-air and online refresh of sister channel, CINEMAX, a channel fully loaded with action, sci-fi, suspense and horror, on 3 September 2012.
HBO FAMILY is a commercial-free 24-hour movie channel devoted to a family-friendly viewing environment, offering viewers of all age groups fun-filled entertainment. Catch family-friendly movies and series in the day and light-hearted movies with genres ranging from comedies to romance at night.
HBO FAMILY is available in selected territories and offers closed-captioned subtitling in Bahasa Indonesia, Simplified Chinese, Traditional Chinese and Thai.
For more information on HBO FAMILY, go to http://www.hboasia.com/family.
HBO FAMILY is part of the five subscription movie channels with uninterrupted programming offered by HBO Asia, the others being HBO, HBO SIGNATURE, HBO HITS and CINEMAX. HBO Asia also has a subscription video-on-demand service, HBO ON DEMAND; HBO HD, the first regional movie channel to broadcast in high definition in Asia; and HBO HITS HD, which delivers Hollywood blockbuster hits 24-hours a day in 100% true high-definition, available in selected territories.
About HBO Asia
Singapore-based HBO Asia is able to bring the best of Hollywood to Asia first because of its exclusive licensing deals with major Hollywood studios – Paramount Pictures, Sony Pictures, Universal Studios and Warner Bros. In addition to the proprietary and award-winning HBO Original programs that are produced exclusively for HBO viewers, HBO Asia works with a large number of major independent production companies to secure exclusive rights to a host of quality movies. HBO Asia offers five subscription movie channels with uninterrupted programming – HBO, HBO SIGNATURE, HBO FAMILY, HBO HITS and CINEMAX – as well as a subscription video-on-demand service, HBO ON DEMAND, HBO HD, the first regional movie channel to broadcast in high definition in Asia, and HBO HITS HD, which delivers Hollywood blockbuster hits 24-hours a day in 100% true high-definition, available in selected territories. HBO Asia is a joint venture of HBO (a Time Warner company) and Paramount. Log on to www.hboasia.com for more information.