First “Made in India” platform to cross the line, races to the milestone in 2 years
Mumbai, 19 April 2017: Over the last 2 years, Hotstar has been consistently blazing the trail on setting new benchmarks for a consumer Internet company. From being the fastest growing platform in the world to introducing technological innovations in streaming, Hotstar has been the pioneer in opening up the premium video category in India.
This week, Hotstar shattered yet another ceiling. It became the first local service to cross 100 million downloads on the Google Play Store. On the Play Store downloads chart, the online video platform has raced far ahead of many other consumer Internet companies in India, including e-commerce services like Amazon India and Flipkart, taxi ride services like Ola, payment apps like Paytm, and even news services like Times of India, NDTV and Dailyhunt. Almost all of Hotstar’s downloads have come from India. The service reached this milestone within just 2 years of its launch in 2015.
Across the Play Store, App Store and other Android app stores cumulatively, Hotstar has crossed more than 200 million downloads since launch.
The service also announced recently that it has emerged as the primary screen for VIVO IPL 2017 in India’s top cities, those with more than a million in population. In a newspaper announcement last week, Hotstar revealed massive growth in viewership over the previous year, including a 5 times increase in watch time and a 12 times increase in concurrent viewership on the platform.
Hotstar is India’s largest premium streaming platform with more than 100,000 hours of drama and movies in 8 languages, and coverage of every major global sporting event. Launched in February 2015, it has attracted followers on the back of a highly evolved video streaming technology and high attention to quality of experience across devices and platforms.
Soon after its launch, Hotstar become one of the fastest adopted new apps anywhere in the world. Hotstar offers most of its content free of cost and recently introduced a pay wall that provides some of the most popular international TV series and films for a monthly subscription fee of Rs. 199.
Hotstar is also available on the Google Play Store and Apple App Store for mobile and tablet applications and can also be accessed at www.hotstar.com
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Pavan R Chawla