May 31, 2012 – Pay-TV operator attitudes towards multiscreen and over-the-top (OTT) content consumption have changed dramatically in the last year, with most accepting TV Everywhere as the next evolutionary stage in pay-TV. A number of multiscreen initiatives have been clumsy however, with most operators approaching it as a defensive afterthought when an aggressive strategy can yield so much more.
The key thing is to approach mobile devices as more than just companion or extension screens. Tablets, smartphones and other digital devices can be leveraged to reach more people in a household, plus new customers that don’t subscribe to traditional pay-TV services – much like the way cellular phones enabled telcos to narrow down to individual subscribers.
“Multiscreen does the same thing for the TV experience,” said Doug Lowther, EVP for digital TV at software security and media technology firm Irdeto, in an interview with Media Research Asia “All of a sudden, every person is a potential customer.”
Read the full article at http://www.mediaresearchasia.com/view.php?type=analysis&id=0746