mio TV draws in TRACE to beef up sports proposition

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September 24, 2012: SingTel subsidiary mio TV has inked a deal with international sports provider TRACE to bolster its existing proposition that already includes English Premier League (EPL) football.

Through the partnership, over 380,000 Singaporean subscribers will have access to TRACE programming through mio TV. TRACE Sports claims to be the first channel to focus exclusively on sports celebrities offering insights on personalities such as Manny Pacquiao, Lebron James and David Beckham.

Read more at Rapid TV News

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