Hong Kong/Indonesia/Malaysia/Philippines/Singapore, 3 APRIL 2013 – MTV Asia today announced the return of its popular original series, The MTV Show, a weekly music and lifestyle show that features top-rated music videos, movies, celebrity news and popular culture, and now comes with a refreshed programming format that enables its millennial viewers to determine what goes on the show, through active social media engagement. The launch of the new season introduces the appointment of MTV’s latest VJ, Alan Wong who is already an experienced host and actor. Together with Hanli Hoefer, who was introduced a month ago, they form the new faces of the channel, who will get to interact with viewers through their social media platforms for the show. It premieres on Saturday, 20 April and airs on MTV SEA every Saturday at 10.00am (WIB), 11.00am (SG/HK/PH) and 12.00pm (MAL) with exclusive content available online at www.mtvasia.com/themtvshow.
Shot at the Waterfront Studio at Resorts World Sentosa, The MTV Show’s returning brand partner, show highlights include:
The People’s Chart – a ‘democratic’ music selection voted online by viewers, who determine the chart movements and what gets played on the show
Social engagement with viewers through Instagram dedications and requests, where viewers with the most creative Instagram submission each week will be discussed and featured on the show, and stand to win prizes
Interaction with new VJs through Twitter and Facebook platforms where viewers’ questions get to be discussed on the show
Weekly web videos that feature not only backstage or behind-the-scenes footage with the VJs, sneak peeks, or artist footage, but include original web-only series around popular youth topics
The MTV Show marries substantial user-generated content with social media technologies to enable viewers to interact real-time with show hosts and each other anytime or anywhere they like. It is anchored by “The People’s Chart” and fans determine the music selection by going online at www.mtvasia.com/themtvshow to pick 10 songs from a bank of 100 songs over the past decade. As the VJs countdown to the number one song, they will present the latest movies, artist performances and interviews. Viewers are invited to tweet their burning questions to @themtvshow, send in Instagram dedications and requests to instagram.com/themtvshow, and the most creative submission wins prizes such as autographed merchandise, VIP access to the hottest events, and sponsored gifts. MTV retained the chart show format with song requests and dedications as these elements have remained popular with its audience.
The new season also sees the introduction of new MTV VJs Alan and Hanli. Alan wowed MTV with his multiple talents, youthful exuberance and witty antics. His cheeky grin, zany personality and effortless confidence make him impossible to resist. Born and raised in California, U.S., Alan knew at a young age that he wanted to be in the arts and entertainment industry. He has appeared in several film, theatre and TV productions, including an acting part in Hannah Montana and an on-air promotion for Ugly Betty, both well-known U.S. TV series. The combination of Alan’s natural hosting experience, and Hanli’s confidence from a fashion modelling background and spontaneous personality, led the show producers to build Season 2 around them. Besides allowing viewers to have their say, the show now gives the two new VJs the chance to write their own scripts and produce their own content on-air and online.
The launch marks the renewal of MTV’s collaboration with Resorts World Sentosa, which will see its brand partner leveraging on its understanding of the youths and receiving increased brand visibility on MTV’s platforms.
The MTV Show Season 2 will be shot at Resorts World Sentosa’s Waterfront Studio, a purpose-built TV studio located at the waterfront of the 49 hectare mega-resort. Fully treated for the best acoustic performance with state-of-the-art technology, and equipped with the latest in audio, lighting and full HD camera systems, the studio space is optimal for production recordings with a live audience.
Malaysia’s first and foremost mobile telecommunications provider, Celcom Axiata Berhad is also a sponsor for 26 episodes of The MTV Show.
Follow Alan on Facebook, Twitter and Instagram.
Follow Hanli on Facebook, Twitter and Instagram.
*The MTV Show will air on MTV SEA every Sa turday starting from 20 April, 10am (WIB), 11am (SIN/HK/PH), 12pm (MAL).