MTV LIVE HD LAUNCHES ON CIGNAL IN THE PHILIPPINES
MTV Continues to Roll-Out The High Definition Music Experience in Asia
SINGAPORE / MANILA, 5 March 2012 – Viacom International Media Networks Asia, a division of Viacom Inc. (NASDAQ: VIA, VIAB) today announced MTV Live HD’s launch in the Philippines through Cignal, owned and operated by MediaScape Inc., a subsidiary of MediaQuestHoldings, the investment arm of the PLDT Beneficial Trust Fund. From 1 March, Cignal subscribers will be able to enjoy premium music content that will be broadcast in 1080i High-Definition and crystal clear Dolby Surround 5.1 on the state-of-the-art channel. Cignal is the country’s first ever high definition (HD) satellite provider that offers the most number of HD channels nationwide.
MTV Live HD programming line-up consists of music-based programming that is original, acquired and from the vast MTV library, such as music festivals, live performances, music documentaries and original productions. First launched in 2008, MTV Live HD is now available in 36 countries, reaching more than 8 million households worldwide. The channel library boasts over 1,000 hours of native HD content including key shows MTV World Stage, Isle of MTV, Rock am Ring, Live Vibrations, MTV EMA and many more.
The launch of MTV Live HD introduces the first HD music offering on one of Philippines’ fastest growing Pay TV platforms and will be available 24 hours a day on Cignal’s Plan 1590. MTV Live HD’s debut in the Philippines marks the third territory in Asia following launches in Singapore and Malaysia last year.
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About Viacom International Media Networks
Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIA, VIAB), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, Nickelodeon, Comedy Central, BET, non-premium Paramount Pictures branded channels, VH1, VIVA, MTVHD, COLORS, Game One and Tr3s: MTV, Música y Más, a channel for US Hispanic audiences. Viacom brands are seen globally in more than 600 million households in over 160 territories and 34 languages via more than 160 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties.
Press Contact:
Ching Yee Wong
Communications Manager
Viacom International Media Networks
t: (65) 6420 7154 f: (65) 6221 9795 m: (65) 9796 2104
email: wong.chingyee@vimn.com