NDS Collaborates with Sichuan Cable TV Network to deploy advanced TV services and flexible viewing for 15m subscribers in China
April 29, 2013, CHINA – NDS (www.nds.com), now part of Cisco announced that it is collaborating with one of China’s largest cable operators, Sichuan Cable TV Network (SCTV), to deploy advanced functionality that will provide an enriched subscriber experience with greater flexibility for over 15 million subscribers.
Highlights:
SCTV are utilizing the two-way nature of their network to provide subscribers with more flexible viewing, including the ability to catch-up on missed programs, restart live TV and personalize their service through features such as ‘My planner’.
In addition, SCTV are introducing additional revenue generating opportunities including EPG advertising solutions that enable ads to be addressed to a specific region, county or subscriber profile; HDTV, Video on Demand, multi-room offers and interactive features including games, flight info and the lottery.
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