GLOBAL TV AND VIACOM INTERNATIONAL MEDIA NETWORKS ASIA EXTEND ITS ALLIANCE WITH THREE-YEAR EXCLUSIVE NICKELODEON BRANDED-BLOCK DEAL
MNC LICENSING NAMED AS NEW LICENSING AGENT FOR NICKELODEON CONSUMER PRODUCTS IN INDONESIA
INDONESIA, 21 March 2013 – Viacom International Media Networks (VIMN) Asia, a division of Viacom Inc. (NASDAQ: VIA, VIAB) today announced a three-year exclusive renewal of Nickelodeon’s branded block package with one of MNC Media’s subsidiaries, a free-to-air Indonesia broadcaster, PT Global Informasi Bermutu popularly known as Global TV, that includes iconic Nickelodeon properties like SpongeBob Square Pants, Dora the Explorer, Go, Diego, Go!, Avatar, The Legend of Aang and Teenage Mutant Ninja Turtles. The deal also appoints another MNC Media subsidiary, PT MNC Lisensi Internasional (MNC Licensing) as the new Consumer Products Licensing Agent of Nickelodeon properties in Indonesia.
“Not only did Nickelodeon break ground in Indonesia about eight years ago with SpongeBob Square Pants, but it was the first international kids’ brand to enter the local market with a branded block offering. We’re thrilled to continue our strategic alliance with Global TV,” said Ms. Indra Suharjono, VIMN Asia’s executive vice president and managing director. “Nickelodeon’s success has been to put kids first in everything that we do. With both Global TV and MNC Licensing, we anticipate expanding the Nickelodeon experience in Indonesia like bringing Teenage Mutant Ninja Turtles out of the sewers to both on-screen and beyond the screen with our exciting consumer products line-up. Now, the kids can really connect with all their beloved characters on Nickelodeon!”
“Global TV and MNC Media have collectively been a long-time partner with Viacom for more than 11 years, since 2001,” said David Fernando Audy, Director, GlobalTV and MNC. “Now we are deepening that partnership with not only the renewal of Broadcasting TV license, but also in the area of consumer product licensing, where MNC Licensing as our affiliate, is being appointed by VIMN as the new licensing agent for Nickelodeon in Indonesia. This move to consumer licensing product is one of MNC Media’s initiatives that always seek to expand and to diversify within the ordinary course of our media business.”
The collaboration between VIMN and Global TV has seen a couple of key initiatives over the last 11 years that helped put Indonesia children and youth on the map, apart from just bringing Nickelodeon properties on the network:
- Indonesia’s first Nickelodeon Kids’ Choice Awards in 2008, which will run its 6th consecutive year on Global TV this year. Like the global Kids’ Choice Awards, Indonesia Kids’ Choice Awards give Indonesian kids a voice to tell the nation whom they think is the best in the world of entertainment in a nationwide telecast.
- In 2009, Indonesia youth representative, Syarifah Reihana Fakhry, was selected to attend Nickelodeon’s The Big Green Help Shell Environmentalists event held in South Korea, which was the biggest children and youth gathering on climate change. In partnership with the United Nations Environment Programme (UNEP), The Big Green Help campaign is a global pro social initiative by Nickelodeon that translates complex environmental messaging or issues into simple meaningful actions to empower kids to lead the way in making the Earth a greener planet.
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Nickelodeon, now in its 34th year globally and 15th year in Asia, is one of the most globally recognized and widely distributed multimedia entertainment brands for kids and family. The company has built a diverse, global business by putting kids first in everything it does with a portfolio that extends across television, music, publishing, digital media, mobile and consumer products. Nickelodeon and Nick Jr. are seen in more than 60 million households throughout North and Southeast Asia region with 24-hour programming services including Nickelodeon Southeast Asia, Nickelodeon Korea, as well as Nickelodeon branded program blocks and syndications. For information about Nickelodeon in Asia, visit www.nick-asia.com.
About Viacom International Media Networks
Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIA, VIAB), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, Nickelodeon, Comedy Central, BET, Paramount Channel, VH1, VIVA, COLORS, Game One and Tr3s: MTV, Música y Más. Viacom brands are seen globally in more than 600 million households in 170 territories and 37 languages via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties. For more information about Viacom and its businesses, visit www.viacom.com. Keep up with Viacom news by following Viacom’s blog at blog.viacom.com and Twitter feed at www.twitter.com/Viacom.
About MNC Media
PT Global Mediacom Tbk (MNC Media, stock code: BMTR IJ) is the largest and the most integrated media group in Southeast Asia with core businesses in media and content. Through PT Media Nusantara Citra Tbk (MNC Group, stock code: MNCN IJ), MNC Media controls the ownerships of 3 out of 10 national Free-To-Air (FTA) televisions consisting of RCTI, MNCTV and GlobalTV, who have been a market leader in both TV audience share (average total of 40% audience share) and TV advertising market share (more than total of 40% advertising market share), in Indonesia. MNC Media’s supporting businesses includes print, radio, talent management, and online media, as well as in-house content production. MNC Media also owns and controls PT MNC Sky VisionTbk (MNC Sky, stock code: MSKY IJ), a leading pay TV operator in Indonesia with subscriber market share of over 70%. In content, MNC Media’s has the largest content library in Indonesia with over 120,000 hours of the most valuable programs (leading prime time audience ratings) and increasing annually by over 10,000 hours.
For more information about MNC Media and its businesses, please visit www.mediacom.co.id, www.mncgroup.com, and www.indovision.tv.
Media Contacts:
Viacom International Media Networks
Adeline Ong, Senior Director, Corporate Communications, Asia
t: (65) 6420 7240 m: (65) 9366 7323
e: adeline.ong@vimn.com
Loh Bi Feng, Executive, Corporate Communications, Asia
t: (65) 6420 7154 m: (65) 9002 9607
e: loh.bifeng@vimn.com
MNC Media
Arya Sinulingga, Corporate Secretary
t : +6221 3900065 m : (62) 8121034023
e: am.sinulingga@mncgroup.com
Mulana Hutabarat, Investor Relations
t : +6221 3900065 m : (62) 8170882010
e: mulana.hutabarat@mncgroup.com
Teddy Pun, Investor Relations
t : +6221 3900065 m : (62) 81286681133
e: teddy.pun@mncgroup.com