(24 April 2013) By Sanjay Gupta, Star India chief operating officer
(Excerpts from a keynote address delievered at APOS Bali, Indonesia on the dynamics of sports broadcasting in India)
By the end of 2011, Star had clearly established itself as the premier entertainment network in India and for Indians worldwide, with 400 million people watching our drama and movie channels in seven languages every day. In one of the most competitive markets in the world, we had established substantial leadership in every genre and in most geographies.And while Star and Fox had built an attractive franchise in entertainment, in sports, very unlike our traditional approach, we had tucked the business away in a joint venture with ESPN that was not managed or controlled by us.
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