MARVEL’S AGENTS OF S.H.I.E.L.D. PREMIERE PUTS FOX IN THE #1 POSITION IN SINGAPORE & MALAYSIA
The premiere places FOX as the top Cable Channel in Singapore and top Western General Entertainment Cable Channel in Malaysia.
Hong Kong, 8 November, 2013 – FOX International Channels’ (FIC) latest acquisition from Disney Media Distribution (DMD), the US hit series Marvel’s Agents of S.H.I.E.L.D., premiered in Asia on 4 November, 2013 at 9:50pm (HKT/SGT) on FOX, the network’s flagship general entertainment channel. The premiere broke a ratings record for FOX, as the highest-rated program ever on the channel in Singapore. The show’s stellar performance also secured FOX the top slot in Singapore as the #1 Cable Channel and in Malaysia as the #1 Western General Entertainment Cable Channel among all viewers in their respective timeslots.
Marvel’s Agents of S.H.I.E.L.D. opened to 12.1 million viewers in the US making it the highest-rated drama premiere in almost four years. The launch of the hit show was equally well-received in Singapore, with a superb 1.50 rating among all viewers. The show was particularly popular among younger viewers, achieving an incredible 6.07 cable rating among men aged 15–24 and a 3.44 cable rating among women in the same age bracket, crowning FOX as the #1 cable channel in time slot among these young viewers respectively. In Malaysia, the show’s premiere was also a smash hit, boosting the timeslot 5 times higher than the year-to-date average among adults 15-49. It was especially popular among female viewers aged 25-34, making FOX the #1 Western General Entertainment Cable Channel in its timeslot amongst this demographic group, in addition to adults 15-49 and all viewers.
“Following its incredibly successful launch in the US, we are thrilled with the equally overwhelming reception of Marvel’s Agents of S.H.I.E.L.D. in Asia”, said Joon Lee, Executive Vice President of Content and Communications, Asia Pacific and the Middle East at FIC, adding that “It is FIC’s objective to pack our channel line-ups with the very best content available and thanks to our great partnership with Disney Media Distribution, we are pleased to have been the first pay-TV network to bring Marvel’s acclaimed live action series to viewers across Asia.”
Singapore: Kantar Media, Singapore. Nov 4, 2013. Target: 4+ with cable/satellite
Malaysia: AGB Nielsen Media Research. Nov 4, 2013. Target: 4+ with Astro.
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About FOX
FOX brings excitement, drama and humor into your home. Renowned for providing the absolute best in US entertainment, FOX delivers the newest and most innovative US TV series as well as classic hits in a variety of styles and genres – from comedy, drama and action to science fiction, animation and reality. FOX targets bold and urban viewers who demand the very best in US entertainment. It is a rapidly growing channel in Asia and is dedicated to further cultivating the market through locally-appropriate promotions.
About FOX International Channels
FOX International Channels (FIC) is 21st Century FOX’s international multi-media business. We develop, produce and distribute 300+ wholly- and majority-owned entertainment, factual, sports, movie and lifestyle channels across Latin America, Europe, Asia and Africa, in 48 languages. These networks and their related mobile, non-linear and high-definition extensions, reach over 1.6 billion cumulative households worldwide.
In Asia, FIC operates or distributes 30+ channel brands, including the FOX, STAR and National Geographic brands, with over 100 feeds across 14 markets. As the leading pay-TV network in the region, we reach more than 550 million cumulative subscribers across Asia Pacific and the Middle East with offices in Hong Kong, China, Taiwan, Japan, Korea, Singapore, Malaysia, Indonesia, Philippines, Thailand, Vietnam, India, Australia, New Zealand and the UAE. For more information, please visit www.foxinternationalchannels.com.
This press release was issued on behalf of FOX International Channels Asia by Tactic Public Relations Limited (Tactic). For further information, please contact:
FOX International Channels
Kelly Jang
Director, Pan Regional Trade Marketing & PR
DID: +852 2621 8875
kelly.jang@fox.com
Tactic Public Relations Limited (Tactic)
Kristen Gallagher
Tactic – Hong Kong
DID: +852 2114 4345
FAX: +852 2114 0880
kristen.gallagher@tacticpr.com.hk
Diana Low
Tactic – Singapore
DID: +65 6325 8264
FAX: +65 6325 8262
diana.low@tacticpr.com.sg