Stellar Ratings Pushes ONE to the Top
Singapore 29 October 2012 – Sony Pictures Television (SPT) Networks, Asia today announced its Korean general entertainment (GE) channel ONE has maintained stellar ratings across the region, achieving various milestones in just two years since its launch.
From 1 January to 10 October 2012, among pay-TV 4+ audiences, ONE was the top rated high definition (HD) channel in Malaysia, winning 43 per cent of the viewing share among all 19 HD channels. The channel also drew the second-longest average viewing duration of 125 minutes per viewer each day, among all pay-TV networks on Astro.
In Singapore, ONE rates among the top five pay-TV channels on StarHub TV as reported by Kantar Media, among pay-TV 4+ audiences, and is a top four-rated channel for female audiences. In addition to Singapore and Malaysia, the channel is also seen in Cambodia, Brunei, Australia and Indonesia with customized language localization including subtitling and dubbing for programs. ONE is currently available on nine pay-TV platforms in the six markets, with ONE HD, the high definition feed of ONE also broadcasting in selected territories.
“It has been a breathtaking and fruitful two years for ONE. As the only true Korean general entertainment channel in the region offering some of the very latest content direct from Korea, ONE is a winning formula that is a must-have, exciting entertainment package that viewers, advertisers and partners to keep returning to. We thank our partner SBS for the wonderful support, and look forward to furthering our working relationship towards increasing the incredible potential of ONE,” said Ricky Ow, Executive Vice President and General Manager, Networks, Asia, Sony Pictures Television.
On the marketing front, ONE has distinguished itself by being the only regional channel to regularly bring well-loved Korean drama stars on promotional tours to Southeast Asia. This has given viewers once-in-a-lifetime opportunities to meet their idols up-close and personal, and offers advertisers and pay-TV partners a unique promotional opportunity.
Most recently, ONE welcomed Korean idol and actor Lee Hyun Woo (Queen Seon Deok, Lobbyist) to Kuala Lumpur and Singapore this month, in promotion of its hit Korean romantic comedy series To the Beautiful You. In the last two years, top drama actors Jang Hyuk (Deep Rooted Tree) as well as Lee Dong Wook (My Girl) and Kim Sun-A (My Lovely Samsoon) also visited both cities in promotion of the drama series Midas and Scent of a Woman, while up-and-coming male K-pop group BTOB performed for ONE subscribers in Jakarta.
As Asia’s first and only channel offering 100 percent, dedicated Korean entertainment programming including popular dramas with selected new titles airing 3 – 5 weeks of Korean premieres, as well as stellar and current variety and music shows, ONE has set itself apart from the competition to define the Korean GE genre in the Asian content space.
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About ONE
ONE is the latest Asian general entertainment channel from Sony Pictures Television Networks, Asia, the broadcaster of Asia’s leading cable channels AXN, Animax, Sony Entertainment Television and beTV.
Wholly owned by Sony Pictures Entertainment, ONE is dedicated to bringing the best of Asian general entertainment, with an emphasis on prime Korean content, first and exclusively to all pan-Asia viewers.
ONE showcases the latest Korean dramas, with selected titles premiering within weeks of their debut broadcasts in Korea on an exclusive and first-run basis. Viewers can catch the biggest stars and hottest names in Korean entertainment, from young and trendy idol dramas to highly popular soap operas. The programming line-up also includes the most current K-pop variety and music programs.
See www.onetvasia.com for more.
About Sony Pictures Television Networks, Asia
Sony Pictures Television Networks, Asia, based in Singapore, was established in 1997 as the Asia headquarters for Sony Pictures Television Networks. It operates five ad-supported 24/7 channel brands in the region which are wholly-owned by Sony Pictures.
AXN is the home of thrilling entertainment; beTV is the place to be for the best of light, engaging and easy-viewing entertainment; Sony Entertainment Television is a female-skewing channel offering ‘wickedly juicy’ shows; Animax offers anime programming for all; and ONE, the gem of Asian general entertainment, is powered by prime and current Korean content.
Media Enquiry
Madison Communications for Sony Pictures Television Networks, Asia
Peter Ip
(852) 2881 8790/ 6275 7043
peter@madison.asia
David Chau
(852) 2881 1787/ 9338 4997
david@madison.asia