~From 10th Dec every Sunday at 7pm on Star Plus & Hotstar~
~ Glacéau Smartwater from Coca-Cola comes on board as the title sponsor on Star Plus~
Mumbai, November 30, 2017: The campaign #DontKillideas from Star Plus heralds its ideas inspiring limited edition show- TED Talks India Nayi Soch, launching on 10th December, every Sunday at 7 pm on Star Plus & Hotstar. Partnering the campaign as title sponsor on Star Plus is Glacéau Smartwater from Coca-Cola. The opening episode will be simulcast across Star Gold, Movies OK, Star World, Star Pravah, Star Jalsha along with Star Plus & Hotstar.
The first phase of the campaign which featured two films – Rotimaker and Drone directed by Nitesh Tiwari, generated a lot of interest and captured everyone’s imagination with many industry stalwarts and creative leaders weighing in on #DontKillIdeas. Star Plus kick starts the second phase of the campaign, featuring the host of the show, someone known for his irresistible charm and magnetic persona, the one and only – Shah Rukh Khan. At the heart of this campaign is the core premise of ‘Ideas’ – keeping oneself open to possibilities of what an idea can do, be it the potential to open one’s mind or the power that is unleashed on sharing.
Conceived and executed with the host exuding his trademark charisma, Shah Rukh Khan says, “Ideas are the new cool currency, the new rock n roll. This show is a unique and powerful initiative towards opening people’s minds to the power of Ideas and encouraging Nayi Soch. An idea can inspire you with limitless possibilities, give you an alternative perspective to look at oneself, one’s surroundings and future.”
Vijay Parasuraman, Vice President Marketing at Coca-Cola India and South West Asia says, “Today’s world is all about ideas. About disruption. The extremely fast pace at which tech is changing the way we live and think makes innovation an integral part of life today. We are happy to partner with Star Plus in bringing to the Indian audiences the power of ideas. Ideas are as essential as water! You just can’t do without it!”
“In TED Talks India Nayi Soch the idea is the hero,” says Narayan Sundararaman, Business Head, Star Plus. “This show redefines the very concept of entertainment and brings audiences stories that involve a range of personalities, situations and ideas that are diverse and inspiring.”
Catch TED Talks India Nayi Soch on Star Plus & Hotstar starting Dec 10 at 7 pm every Sunday…& get inspired.
TED Talks India Nayi Soch Promo with SRK – http://bit.ly/2j4GUsN
About Star India:
Star India has defined the Indian media landscape since 1991 and today is one of the country’s leading media conglomerates, reaching approximately 700+ million viewers a month across India and more than 100 other countries. Star generates 30,000+ hours of content every year and broadcasts 60+ channels in 8 different languages, reaching 9 out of 10 C&S TV homes in India.
The network’s entertainment channel portfolio includes Star Gold, Channel V, Star World, Star World Premiere HD, Star Movies, Star Movies Select HD, Star Utsav, Star Utsav Movies, Star Bharat, Movies OK and Star Plus, India’s No. 1 Hindi General Entertainment Channel. It has a leading presence in regional broadcasting as well, through a bouquet of channels which include Star Jalsha, Jalsha Movies, Star Pravah, Maa channels and affiliate channels Asianet, Asianet Plus, Asianet Movies, Suvarna, Suvarna Plus and Vijay. It is also present in the Indian movie production and distribution space through Fox Star Studios, an affiliate joint venture company.
Star India is making quantum leaps in transforming sports in the country by leveraging the group’s strengths in superior content and audience engagement. Star’s sports business has grown rapidly to 12 channel properties (Star Sports 1, 2, Star Sports Select 1, Star Sports Select 2, Star Sports Hindi 1; Star Sports HD1, HD2, Star Sports Select 1 HD, Star Sports Select 2 HD, Star Sports Hindi 1 HD; India’s first Tamil Sports channel Star Sports Tamil 1 and India’s first private FTA sports channel Star Sports First), making it the leading sports network in the country.
Star is set to drive the agenda on digital content consumption in the country with Hotstar, Star’s revolutionary digital platform that brings your favourite TV shows, movies and sports in one destination.
Star India is a fully owned subsidiary of 21st Century Fox.
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