StarHub launches Anytime TV for cable TV holdouts

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(2012-12-08) IN AN attempt to woo the staunch non-subscribers of cable television, StarHub has launched Anytime TV, a pay-as-you-watch service.

But this service is only available to StarHub’s home broadband subscribers who do not currently have a StarHub TV subscription.

“Most of our broadband customers today have our cable TV service. However, we recognise that there is a segment of customers who would prefer a more flexible, pay-as-you-watch cable TV service as they may not want to commit to a monthly subscription,” said Iris Wee, StarHub’s vice-president of home solutions and content.

Read more at Business Times

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