22 April 2013 – Kantar Media has secured a multi-year audience measurement contract in partnership with Tata Sky, one of India’s fastest growing Direct to Home (DTH) TV providers. The company will measure the behaviour and viewing habits of Tata Sky’s rapidly increasing number of pay TV subscribers.
The service, launching later this year will take full advantage of Kantar Media’s return path data technology – RapidView – to collect complex audience data directly from set top boxes and provide insights into subscriber behaviours not easily captured elsewhere.
Read more at Asia Media Journal