Tata Sky score big with a new sports-viewing experience

Star Sports offers Tata Sky subscribers the ‘Star Sports Select Experience’ with never-seen-before innovation in sports viewing on Premier League

23 September 2017: Pushing the boundaries of innovation in sports viewing, this Sports season Tata Sky and Star Sports launched the ‘Star Sports Select Experience’ with the Premier League. This service promises to take the fans straight to the heart of their favorite sport in a fully-immersive experience, offering more live matches and the option of multi camera and stadium view.

Tata Sky’s Sports Add On service journey began this year with Star Sports Select Experience on Roland Garros, Wimbledon; enabled ardent sports fans the flexibility to choose from simultaneous live matches on Star Sports. Also exclusive to all Tata Sky subscribers were the option of watching Wimbledon highlights and an Inside Wimbledon experience with expert analysis and player interviews.

Mr. Arun Unni, Chief Content Officer, Tata Sky said, “Tata Sky believes in going beyond the conventional entertainment platform. At no additional cost to Tata Sky subscribers, the Add-On feature is sure to delight sports fans with wider choices on camera angles, highlights and in-depth information on the sport at their convenience. Tata Sky in partnership with Star Sports has been able to empower subscribers by giving them freedom of watching multiple live simulcast matches, thus revolutionizing the expanse and depth of sports-viewing experience in India.”

This service can be accessed via the red button on the Tata Sky remote which will be visible on Star Sports Select 1 & Star Sports Select 1HD, Star Sports 1 (SD & HD), Star Sports 1 Hindi (SD & HD).

About Tata Sky

Tata Sky Limited (‘Tata Sky’) is a joint venture between the Tata Sons and 21st Century Fox. Incorporated in 2001 and launched services in 2006, Tata Sky is India’s leading content distribution platform providing Pay TV and OTT services. With the objective of connecting to the best content in the world on any budget, any screen, anytime and anywhere, Tata Sky was the first to launch multiple products and services that redefined the subscribers viewing experience in the country.

Tata Sky has been a pioneer in the HD Set top box segment having significant market share in the category. It has been continuously adding new channels and platform services across various genres and languages to beef up its content offering to cater to all segments of the audience. Tata Sky currently has its footprints spread across 1.5 lakh towns with over 17 million connections in India.

For more information on Tata Sky, visit www.tatasky.com

Tata Sky:

Nida Paloba – 09821017561; Nida.paloba@tatasky.com
Aditya Ravi – 09821299550; Aditya.ravi@tatasky.com

Adfactors PR:
Arun Thankappan – 09930860706; arun.thankappan@adfactorspr.com
Gaurav Bhat – 09833057592; gaurav.bhat@adfactorspr.com

About Star Sports:

Home to a number of leading domestic and International sports, the Star Sports network with twelve channels broadcasts premier sporting events which include cricket coverage under the purview of the International Cricket Council (ICC), Board of Control for Cricket in India (BCCI), Indian Premier League (IPL); Cricket Australia, England & Wales Cricket Board (ECB) and Asian Cricket Council (ACC); VIVO Pro Kabaddi; Tamil Nadu Premier League (TNPL); Karnataka Premier League (KPL); Football under Hero Indian Super League (ISL), Premier League, Bundesliga; Badminton under Badminton World Federation (BWF) events, Premier Badminton League (PBL); including the recently launched Ultimate Table Tennis (UTT); and other premium sports such as Formula 1; Wimbledon, The French Open and US Open.

For further information, please contact:

Star Sports

Jimit Shah | +91 9833228876 | Jimit.shah@startv.com
Vikas Kumar | +91 7033482706 | Vikas.Kumar@startv.com

Genesis Burson-Marsteller
Nithin Rajasekaram |+91 7045044324 | Nithin.rajasekaram@bm.com
Andrew Bareh | +91 8447938219 | Andrew.Bareh@bm.com

Information is provided by member companies of CASBAA. CASBAA takes no responsibility for opinions and information contained in these news releases.