Mumbai, May 19, 2017: Tata Sky, India’s innovative content distribution platform, announced the launch of a brand-new ad campaign featuring the legendary superstar Amitabh Bachchan. The new campaign was launched alongside their latest interactive service ‘Tata Sky Acting Adda’ powered by FTheCouch (FTC).
The path to becoming an actor in Bollywood is one with a lot of trials and disappointments. Especially when one has no formal training in acting or is unable to navigate a successful entry into Bollywood.
But all this will change, with Tata Sky’s Acting Adda – A new service that brings the best of Bollywood masters to teach the fundamentals of acting at the convenience of your home. Tata Sky announced the launch of its latest interactive service ‘Tata Sky Acting Adda’ powered by FTheCouch (FTC), an initiative by Suniel Shetty. An exclusive service for Tata Sky subscribers on #111, Tata Sky Acting Adda is the first-of-its-kind to offer acting lessons delivered by experts from all top institutes on television and on Tata Sky’s mobile app at the price of just Rs. 59 per month.
To launch this service Ogilvy & Mather conceptualised a unique campaign with the tagline ‘Bade Break ka Bada Manch’, using the legendary actor Mr. Bachchan in yet another interesting avatar. This time he plays the role of a diffident ‘Uncleji’ who fails an audition at his local Ramleela because he can’t act. We see his complete transformation to a good actor with the help of Tata Sky Acting Adda. He goes on to give an audition so powerful that he bags the role of Raavan in the play.
Shot by the National award winning Director Shoojit Sircar, the ad – a series of four TVCs captures Mr. Bachchan’s transformation into a confident actor in a very simple yet extremely fun way.
Malay Dikshit, Chief Communications Officer, Tata Sky said, “This service caters to a much underserviced need of aspiring actors to get the much needed break as well as the need of casting experts to have a ready talent pool. The communication, which delivers a smile has the service woven into a beautifully simple story. Mr Bachchan and O&M have once again created magic for Tata Sky.”
Sukesh Nayak – ECD, Ogilvy & Mather said, “What better way to launch an acting school platform than have India’s superstar play a role of an ordinary man with a desire to act. We hope with this product, every Indian, no matter living where, now gets an opportunity to embellish his acting skills and show his talent on big stage.”
This service priced at Rs 59/- month will be available exclusively to Tata Sky subs on #111 & on Tata Sky Mobile app.
- Name of the creative agency: Ogilvy & Mather
- Name of the creative director: Sukesh Nayak
- Director: Shoojit Sircar
About Tata Sky
Tata Sky Limited (‘Tata Sky’) is a joint venture between the Tata Sons and 21st Century Fox. Incorporated in 2001 and launched services in 2006, Tata Sky is India’s leading content distribution platform providing Pay TV and OTT services. With the objective of connecting to the best content in the world on any budget, any screen, anytime and anywhere, Tata Sky was the first to launch multiple products and services that redefined the subscribers viewing experience in the country.
Tata Sky has been a pioneer in the HD Set top box segment having significant market share in the category. It has been continuously adding new channels and platform services across various genres and languages to beef up its content offering to cater to all segments of the audience. Tata Sky currently has its footprints spread across 1.5 lakh towns with over 17 million connections in India.
For more information on Tata Sky, visit www.tatasky.com
FTC Talent Media & Entertainment Pvt. Ltd operating under the brand name FTheCouch(FTC) is an online global platform that aggregates and connects talent, recruiters and service providers in the Entertainment Industry. Founded by Bollywood actor, Suniel Shetty & cofounded by Casting Director, Mukesh Chhabra in October 2016, FTC currently has over 35,000 registered talents from 80+ countries and 500 recruiters offering jobs in films, television, advertisements, theatre, live events, and workshops. The platform simplifies the discovery and hiring process in the entertainment industry by allowing new and established talent in acting, music, scriptwriting, direction, dancing, etc. to connect directly to opportunities with verified recruiters and projects.
FTC also has a production division called Original Production Studio, which specializes in custom content development for various platforms such as digital, d2h, television and broadcasting. Since its inception last year it has produced over 2000+ hours of original content across genres like fitness, acting, beauty, lifestyle, etc.
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