June 29, 2012 – The security industry has to date been taking too much of a black and white approach to piracy and should instead look at it as a continuum which actually contains potential customers, leading security firm Irdeto is suggesting.
Explaining its novel approach to an issue that has to date held back some content owners from offering premium content, particularly in OTT and connected TV environments, Irdeto VP corporate and online marketing Stuart Rosove told Rapid TV News that the industry had to challenge the accepted view of the mechanics of the piracy market: “It’s traditionally been a black and white issue: this is wrong, With technologies such as watermarking we’ve been trying to keep everyone out ; watermarking technology has been like a speak plug that never fitted every car.” He warned that such a polar way of looking things was bad for business due to the fact that, maybe counter intuitively, “piracy has a business model”
Download “Understanding and Managing the Piracy Continuum” here
View an interview with Stuart Rosove, VP Corporate & Online Marketing, Irdeto: http://www.youtube.com/watch?v=Jw8_2QR23eo